Find Answers to all your Questions!

A/B testing is available in which HubSpot tools? Select all that apply.

CTAs Sequences Workflows Email

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What does your business do in the attract stage of the inbound methodology?

You build lasting relationships with people by providing insights and solutions that align with their pain points and goals. You use your expertise to create …

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Fill in the blank: A positive feedback loop describes the process of __________.

an organization listening to complaints or grievances to improve its products or customer service. visualizing the momentum gained by implementing a series of replicable successes. …

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What is another name for negative feedback loops?

Positive Feedback Loops Friction Voice of the Customer Optimization Force

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What is reporting?

The process of detecting and correcting inaccurate records from a table or database. The process of compiling and organizing your data into accessible charts and …

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When you need to see small or incremental changes in your data over time, what is the best chart to use?

Area graphs Pie charts Bar charts Line charts

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Clean data is ____________. (Select all that apply)

Complete. Consistent. Condensed. Accessible.

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Fill in the blank: Events ___________.

track anytime someone has an interaction to with your website or assets. are the bite-sized data tables databases split data into to streamline storage, management, …

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What are the benefits of running regular tech stack audits? Select all that apply.

Save employees time Save money on apps Maintain a single source-of-truth for data Consolidate apps

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What is a tech stack?

A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise. A series of rules that allow for an application to extract and use …

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What are KPIs?

Goals that help you and your team be more productive and save time and money. Statements that define the qualitative outcome of your goal. A …

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SMART goals are:

Source, Measurable, Attractive, Relevant, and Timely Specific, Measurable, Attainable, Relevant, and Timely Sustainable, Measurable, Attainable, Relevant, and Timely Source, Medium, Attainable, Relevant, and Timely

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Why is having a strong sense of purpose important for a business? Select all that apply.

It will help you and your team navigate uncertainty. It will help you discover potential risks, redundancies, and/or experience gaps in your strategies. It will …

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The Golden Circle is a framework invented by Simon Sinek that helps organizations:

set and track ambitious business goals. visualize their long-term, mid-term, and short-term goals. explore their brand identity beyond just the products they offer. prioritize their different business goals.

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What are some common pitfalls with presenting data in a slide deck? Select all that apply.

Too many slides Too much information on the slides Slides that are too busy Too many visualizations

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Which of the following are some best practices to consider when writing your data story? Select all that apply.

Use the word “I,” as frequently as possible to consistently present yourself as the thought leader. Provide the context your audience needs to act. Use …

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Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

confirmation bias curse of knowledge selection bias hindsight bias

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True or false? Correlation does not equal causation.

True False

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Good stories share which five characteristics?

Entertaining, educational, encouraging, exceptional, endearing Organized, memorable, universal, helpful, sincere Entertaining, organized, educational, memorable, universal Universal, educational, revolutionary, helpful, resourceful

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What are blink tests used for?

To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds To arrange and organize elements on your dashboard …

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True or false? When designing dashboards, you should design them using a visual hierarchy.

True False

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When would you build a dashboard with the Z-shaped reading pattern in mind?

If you are planning to build a dashboard that contains a lot of reports. If you are planning to build a dashboard that contains only …

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If you still don’t know the type of information your team or stakeholders value, what should you do?

Ask them to provide feedback Rely on what they’ve asked for in the past Revise your reporting personas Check their calendars to determine who they’ve …

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Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.

Get critical with usage and activation metrics Create an SLA Run a churn and renewal analysis Run consistent smarketing meetings

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Which customer sentiment metric is the strongest predictor of future purchase behavior?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

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Customer support surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

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Customer satisfaction surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

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What happens in the delight stage of the inbound methodology?

You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels. You attract …

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Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.

Qualifying only MQLs sent over from marketing Negotiating poorly Laziness Giving bad demos

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If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?

Your business is growing. Your sales quotas may be too high. You have too many sales reps on your sales team. Your sales quotas may …

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Why are leading indicators considered “manageable” metrics?

They measure the efficiency of sales managers. Sales managers can actively influence them with their teams. They help salespeople “manage” up to their managers. They’re …

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Which of the following are examples of revenue metrics? Select all that apply.

Year-over-year growth Deals won/lost Revenue by product line MQL to SQL conversion rate

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What happens in the engage stage of the inbound methodology?

You attract visitors with useful content and eliminate barriers as they try to learn about your company. You explain the momentum gained by implementing a …

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When would you use a contact create attribution report?

To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, …

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Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.

Strategy or trend spotlights Team champions Performance of sales enablement efforts Review of SLAs

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Fill in the blank: A service level agreement (SLA) is an agreement between __________.

your marketing and sales on the definitions of MQL and SQL a service provider and its customer that guarantees a certain output. your customer and …

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When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

Your paid social ads campaigns. Your tracking URLs. Your email campaigns. A search engine, like Google or Bing.

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If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

A link on a different website Your pay-per-click ads Directly typing your URL into their browser A search engine like Google or Bing

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Fill in the blank: Exit rate shows the percentage of sessions _________.

that started on a particular page. started and ended after 30 minutes of inactivity. who land on a particular page on your website and then …

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Fill in the blank: UTM parameters _____________.

are bite-sized data tables databases split data into to streamline storage, management, and reporting. are tags you can add to the end of the URLs of your …

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What type of data do analytics platforms like HubSpot log where visitors are coming from?

Source data Engagement data Website data Conversion data

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What do sessions track?

Every time the HubSpot tracking code is loaded on your website. The percentage of visitors who land on a particular page on your website and …

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Which of the following is NOT a step when running a marketing experiment?

Revise your test Determine your objective Create a prediction Interpret your results

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What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.

Reduce overall operational efficiency Lower team morale Contribute to the demise of a productive company culture Add force to your flywheel

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How can managers prevent silos from occurring at an organization?

Managers cannot prevent silos from occurring at an organization. They are inevitable. By creating their own set of goals, independent of other departments, for their …

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Fill in the blank: A data silo is when a group of raw data is __________.

shared among departments and teams. accessible by only one department and isolated from the rest of the organization audited for the purpose of detecting and …

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Fill in the blank: The silo mentality is ___________.

when the management of a customer or account moves from one team or department to another. a process where an organization listens to complaints or …

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Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

dig into trends and determine which initiatives are creating the highest return on investment. help you decide what metrics should appear on your dashboard by …

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Which tools are NOT part of the HubSpot reporting suite?

HubSpot Report Builder HubSpot Workflows HubSpot Traffic Analytics HubSpot Dashboards

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What are the disadvantages to using pie charts? Select all that apply.

Pie charts do not showcase changes over time well. Pie charts are not available in the HubSpot Report Builder. Pie charts do not give you …

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True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.

True False

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What is data visualization?

The written or spoken summary of the strategic, operating, or financial data of your business. The process of compiling and organizing your data into accessible …

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Fill in the blank: Data cleansing is the process__________.

of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas. of detecting and correcting inaccurate …

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What are the long-term effects of bad data? Select all that apply.

Sabotaging your competitors by marketing your business as more successful. Costing your business between 15–25% of revenue a year. Negatively impact any lead nurturing processes in place …

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Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

HubSpot Report Builder HubSpot Website Analytics HubSpot Traffic Analytics HubSpot Campaign Analytics

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Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.

HubSpot Campaign Analytics HubSpot Ads HubSpot Forms HubSpot Traffic Analytics

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Fill in the blank: Objects are _____________.

metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks. the bite-sized data tables …

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On average, how many apps do mid-sized businesses use?

48 67 75 89

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What is the HubSpot Solutions Partner Program?

An ecosystem connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack. An ecosystem …

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What is the HubSpot App Marketplace?

An app ecosystem that connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack. …

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What are the two factors you must consider when having a developer build a custom integration? Select all that apply.

Resources Time Experience Scale

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What are the best ways to find out more about APIs and their potential use cases? Select all that apply.

Ask a web developer to look at an API and discuss it with you. Start connecting systems and coding it on your own. Learning how …

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Fill in the blank: An iPaaS solution is a __________.

series of rules that allow for an application to extract and use information from a piece of software in their own application. graphic that shows …

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What are APIs?

APIs are a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience. …

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Fill in the blank: Integrations are ___________.

the way your data is structured by the software you use. a series of rules that allow for an application to extract and use information …

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Fill in the blank: Data literacy is the ability to __________.

design accessible charts and graphs to communicate trends, outliers, and patterns. read, write, and communicate data in context. eliminate silos from your organization. read data …

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When using pyramid goals, it’s important to have omissions because they:

remind you and your team of the customers you’re solving for with your purpose. enable you and your team to prioritize the top milestones you …

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How do effective goals differ from efficient goals?

An efficient goal helps produce innovative, high-quality results. An effective goal helps you and your team be more productive and resources. An efficient goal helps you and …

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What happens during strategic planning?

Strategic planning helps you organize your data points used to gauge your company’s performance relative to a goal. Strategic planning breaks down the long-term goals …

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What happens during operational planning?

Operational planning breaks down the long-term goals of the strategic plan into short-term goals and activities. Operational planning focuses on long-term goals, which align with your purpose, mission, and vision, and …

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Fill in the blank: SWOT analysis is ________

a program and strategy you implement to speed up your flywheel. the result of a company’s efforts to gather and analyze information about its industry, …

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Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

Forces, friction. Friction, force. Ships, force. Ships, friction.

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True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

True False

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Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

File manager Forms Themes Landing pages

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Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

Where your visitors are coming from Which visitors are marketing qualified leads What content your visitors are engaging with Which pages your visitors are landing …

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True or False? Using your traffic analytics report, you can see the source of traffic to your website.

True False

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What is a topic cluster?

A targeted cluster of relevant content that covers a specific topic in depth A collection of blog posts that addresses a series of related questions …

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How do CMS developers use themes?

Themes enable developers to create a site-wide content editing experience for marketers Themes enable developers to use the tools and technologies they prefer Themes prevent marketers from …

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Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include:

Customizing your sitemap. Adding links between topic cluster content. Customizing your robots.txt file. Enabling Google AMP. Requiring HTTPs for your domains.

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Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living Include more detailed descriptions of the genus and species …

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True or False? You can have unlimited smart rules per module.

True False

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How is a visitor’s country determined for smart content?

The language set in the visitor’s browser The user agent The visitor’s IP address The country property in your CRM

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Which of these segments is a good place to start with your personalization efforts?

Your social media followers Accounts you want to target All visitors to your site in the past 60 days Your buyer personas

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True or False? Adding someone’s name to a page is effective personalization.

True False

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Which of these characteristics is not available to use in smart content?

Device type Referral source Preferred language Contact list membership Email address

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Choose all that apply. Which of these pieces of content should be archived and unpublished?

Landing pages for expired offers Product pages for products you no longer sell Event pages for events that have passed Blog posts that aren’t optimized …

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Which of these is not a content status in HubSpot?

Draft Scheduled Published Updated Archived

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True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.

True False

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True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.

True False

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What is the first-touch attribution model?

Singles out the first touchpoint as the most recent visit. 100% of the credit is assigned to the page that originally drove a visitor to …

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Where can you find your website and traffic analytics reports in HubSpot?

Reports > Reports Reports > Dashboards Reports > Analytics Tools Page Performance

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Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

It is a signal that search engines use to detect spam. It creates a confusing user experience for your blog RSS readers. It will prevent …

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Which of these is not a recommended best practice for writing blog post titles?

Keep it under 70 characters Include your primary long-tail keyword Use engaging words Write it in the form of a question

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Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

3000 2100 900 500

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What is the most important thing you can do to ensure your content ranks highly in search engines?

Add H1 headers to all of your pages and blog posts Create high-quality content that’s relevant to searchers’ needs Optimize your content for your primary long-tail keyword Generate backlinks …

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Fill in the blank. Backlinks are links ________.

from other websites to your website from your blog posts to your website pages from your website to other websites from your pillar page to …

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The purpose of a robots.txt file is to:

list the pages on a website to manage the content that’s shown to search engines instruct search engines on how to handle duplicate content instruct …

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Choose all that apply. Which of the following should you add to your blog post to generate leads?

A text call-to-action at the top of your post An image call-to-action at the bottom of your post A featured image for sharing your post on social media A …

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Which of these data points is not tracked on the Performance tab of a blog post?

Entrances Submissions Engagement type Referral source Revenue

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True or False? You should use a different theme for every page on your website.

True False

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True or False? Once you remove a section, row, column, or module from your page you cannot undo it.

True False

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The purpose of the Contents tab in the page editor is to:

Display a list of all the content modules on your page in the order they appear View and edit your theme settings Add new modules …

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True or False? You need to know CSS to make any style changes to your pages.

True False

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True or False? Your theme is your source of truth for your website’s design.

True False

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True or False? Every page must be created using its own unique template.

True False

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Where can you view all of your downloaded templates and modules?

Your Account Settings Website Pages dashboard Purchased tab of the Asset Marketplace Settings tab of the page editor

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Fill in the blank: Theme modules are _______.

designed specifically to work within your theme included by default in the HubSpot CMS built by developers for a specific purpose downloaded from the asset …

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Choose all that apply. What are the different types of templates in the HubSpot CMS?

Page templates Website templates Blog templates System templates

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Where in the HubSpot CMS can you edit your website’s header and footer?

In the design manager In your account settings In the page editor None of the above

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True or False? Every page published in the CMS is created using a template.

True False

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Choose all that apply. Which of these tools are included for free with CMS Hub?

Forms Conversations Ads Calls-to-action Workflows

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What tool can you use to segment your contacts database?

Contact properties Lists Landing pages All of the above

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True or False? You can only use one type of smart rule per module.

True False

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What is the first question you should ask before you start gathering and analyzing data about your website?

“How is my website currently performing in search engine results pages?” “How much traffic is my website getting from different channels?” “What is the highest-impact …

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What is the purpose of a sitemap?

To plan out the information architecture of your website before going live To help search engine crawlers determine the structure of your website so that …

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What is the SEO purpose of adding links throughout your content?

Links to your product pages will boost your sales, as well as drive traffic to those pages. Adding affiliate links throughout your content will drive …

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True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.

True False

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Where in HubSpot can you go to improve the on-page SEO of a blog post?

Your blog settings The optimize tab in the blog post editor The blog template in the design tools Your blog dashboard

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How do you build relevance and authority for your website?

Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks. Build relevance by creating backlinks. Build authority by using keywords throughout your content. …

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Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

Landing pages Analytics SEO Social Email

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True or False? You can add a featured image to your blog post which will appear in social media posts.

True False

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In the HubSpot CMS, where do you go to change a page’s meta description?

The Contents tab The Pages dashboard Account settings The Settings tab

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In the page editor in the HubSpot CMS, pages are organized by:

Sections, columns, rich text blocks Sections, rows, columns, modules Columns, rows, forms, images Themes, templates, modules

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True or False? In the HubSpot CMS, website pages and landing pages are the same thing.

True False

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On the website shown in this image, what could this business do to improve the user experience of their website?

Use no more than two different font families Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or …

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How can you take advantage of the mere-exposure effect on your website?

Use the same navigation in both your header and footer Create consistency across your website’s visual and written content Use muted colors accentuated by bright …

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Choose all that apply. Which methods can you use to research your user’s goals on your website?

Surveys Email Heat-mapping Card sorting

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What are the five key characteristics of a good website user experience?

Useful, Intuitive, Consistent, Accessible, Appealing Useful, Accessible, Interesting, Optimized, Intuitive Useful, Consistent, Appealing, Mobile-Friendly, Engaging Useful, Accessible, Optimized, Personalized, Appealing

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True or False? A website’s design is solely about looks.

True False

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True or false? The HubSpot CMS includes a standard SSL certificate for your website.

True False

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True or false? You can upload files in bulk into the HubSpot file manager.

True False

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What happens when you clone a landing page in HubSpot?

HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a duplicate …

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When deciding on naming conventions for your CMS assets, what do you need to make sure of?

The names are descriptive. You and your team agree on a single system. You stick to it. All of the above

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Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” …

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Default content should be optimized for which group above all?

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors.

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You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to …

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Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right …

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What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know …

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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

True False

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Which lifecycle stage should the default website content be geared towards?

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer

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Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart …

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True or false? Personalization tokens work for first-time visitors for known things like their country location.

True False

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True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

True False

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Why is it important to map out the conversion path of a smart CTA for each segment?

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending …

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In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog …

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Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate …

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In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the …

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True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

True False

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True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False

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An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing …

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You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Consistency. Show more images in your content. Accessibility. Send the users to a more relevant page. Consistency. Show a shorter form of your content. Accessibility. …

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Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona

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The language of the user’s choice is set by:

Their choice on your homepage. Their browser. Their contact record. Their first form submission

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When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

The image The landing page copy The questions on the form The redirect page

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All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat …

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True or false? You can display content variations to mobile, tablet or desktop users.

True False

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The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content …

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When a visitor’s location cannot be determined, which of the following rules is displayed?

The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart …

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How is the geography of a visitor on your website determined?

Smart list Source code Referral source IP address

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Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales …

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True or false? When segmenting by buyer persona, focus on your newest persona first.

True False

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When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use …

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True or false? You must set up a smart list in order to segment users by country.

True False

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Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page …

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True or false? A personalization token has a default value set automatically.

True False

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What are two main reasons to use personalization?

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert …

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In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties …

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True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

True False

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Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be …

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True or false? You can use personalization tokens in email subject lines.

True False

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How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens …

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True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

True False

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It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high rate is good because that …

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How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style

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Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style.

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Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. …

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How can you ensure that you’re recruiting the right users for usability testing?

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a …

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Which is NOT a reason to do usability testing?

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It …

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Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content …

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What do you learn from a content audit?

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re …

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What are the two types of main navigation menu structure?

Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal

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Where do you want to place a navigation menu?

Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each …

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When designing your navigation, your primary objective should be to include keywords for search engines.

True False

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You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people …

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Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps …

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At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber

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How many common user questions should each page attempt to answer at one time?

None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers …

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How can you ensure that the content on your website will be helpful for your users?

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search …

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Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Appealing Intuitive Consistent Enjoyable Accessible Useful

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The most important purpose of a website with a good user experience is:

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined …

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True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False

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How can you avoid confusing or frightening your visitors when creating contextual marketing?

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. …

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Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our …

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You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website.

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How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu …

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Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page …

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True or false? Dynamic content consists of entirely randomized content.

True False

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Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers …

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Contextual marketing is used in which stage of the Inbound Methodology?

Attract Convert Close Delight All of the stages

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How does contextual marketing help you create a good user experience?

It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant …

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