Find Answers to all your Questions!

Which CMS tool would you use to find the file size of a PNG?

Email settings File manager Blog editor Website pages settings

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Which of the following statements about accessing HubDB via Javascript is NOT true?

Most GET requests only require a table ID. Modifying table data requires authentication. Using an API key in client side code is a bad idea. …

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Which of the following statements about blog templates is TRUE?

Any template can be used for blogs. Blog templates cannot contain custom modules. To build a blog template, you must write custom HubL. Only blog …

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Which of the following statements about HubL in modules is TRUE?

Modules must contain custom HubL and cannot be published without it. HTML attributes cannot contain HubL code. Module fields are added to module markup with …

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Which statement about CSS in modules is TRUE?

CSS rules will have the same effect on the page whether they’re written in the CSS section or the HTML+ HubL section of the module …

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Which of the following statements about the design manager is NOT true?

The design manager is an IDE. The design manager helps developers build and manage assets. The design manager is used by content editors to publish …

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Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?

Names, titles, and biographies of employees of an organization A dinner menu for a restaurant Information about cats available for adoption from an animal shelter …

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True or false? System templates are not published from templates by content editors.

True False

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Which statement about module fields is FALSE?

It’s a good idea to give fields an intuitive and descriptive name to help content editors use your modules. Fields have HubL variable names that …

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Which of the following CMS tools is used in CAN-SPAM compliance?

Navigation in settings Email settings The replace button in file details The templates tab in blog settings

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Which data structure does HubL use for storing data in key and value pairs?

Lists Dictionaries Objects Binary trees

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Which statement about stylesheets is TRUE?

When a template is created, a new stylesheet with the name of the new template is automatically created and attached to the template. New stylesheets …

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Which of the following statements about menus in HubSpot is FALSE?

Navigation with more than one level is managed in settings. Simple menus can be edited at the page level. HubDB can be used to build …

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Which statement about adding classes to groups is TRUE?

You must use a coded template to add classes to groups. Classes added to groups of components will be added to all components inside the …

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Which of the following is NOT an important reason to familiarize yourself with available settings?

Some templates are coded exclusively in settings. Some settings determine data available in templates. Code can be added globally in settings. Web developers should advise …

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Which statement about naming components is FALSE?

Components can be named in the Inspector. Component names help content editors understand how to use a template. Component names can be the same as …

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Which of the following is NOT available in the file manager?

File URL HTML image snippets Replace button to swap assets Template and content dependencies

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When creating a drag and drop template, how do you add components?

Components are added in “Settings.” Templates are pre-populated with all the available components. Components can be dragged from the “Add” section of the Inspector. Components must be …

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Which statement about template types in the HubSpot CMS is TRUE?

There is only one template type. There are a number of different template types which can be created in either drag and drop or coded …

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Which statement about the “Prevent editing in content editors” option is TRUE?

Prevent editing in content editors is not an option in HubSpot CMS templates. Prevent editing in content editors is a blog feature that allows developers …

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Which of the following statements about navigation items is FALSE?

Navigation items can have extra URL parameters. It is possible to create items without links. Navigation items are automatically created when editors create a new …

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True or false? Page metadata can be populated in the “Settings” section of the page editor.

False True

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True or false? It is not possible to publish an email without a link to at least one email subscription template.

False True

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Which of the following is NOT an important aspect of using HubL?

Documentation Memorizing all tags and parameters Community Developer info

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Which of the following is NOT a system template?

Email subscription preferences page Search results page Blog preferences page Error page

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Which of the following statements about HubL filters is TRUE?

HubL filters are only used in expressions. HubL filters are used for a wide variety of tasks. HubL filters cannot be used in loops. HubL …

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Which of the following statements about email templates is NOT true?

CAN SPAM fields are required. You can customize the appearance of CAN SPAM content with HTML and CSS. Email templates cannot contain custom modules. Email …

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Which of the following is NOT an aspect of HubDB?

HubDB is a semi-relational data store. HubDB is a subset of fork of MySQL. HubDB uses tables to store data in rows. HubDB tables are accessed with …

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Which of the following is NOT possible with HubL?

Passing data from HubL to client side code Passing data from client side code to HubL Looping through data Conditionally executing HubL statements

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Which of the following statements about blog settings is TRUE?

Content editors can assign any number of templates to individual blog posts by tag. It is not possible to assign separate templates for listing and …

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True or false? HubDB is a good place to store customer data such as credit card numbers.

True False

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Which of the following characters are used to open a HubL statement?

{- {% [& {#

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Which of the following statements about using HubL in blog listing templates is NOT true?

Use a loop to add blog posts to the listing template. Author name is the only author data available in the listing conditional of a …

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Which of the following is NOT a sound strategy for working with HubDB?

Plan out your data needs with stakeholders before creating tables in HubDB. While adding data to tables, create columns as needed and iterate as the …

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Which of the following statements about HubL module syntax is untrue?

Basic module syntax is a single line statement. HubL modules use three curly braces to open and close tags. HubL modules can be added with …

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Which of the following statements about blog templates is NOT true?

Listing and post pages can be separate templates. Templates are connected to blogs in settings. Blog templates must contain an author profile and a full …

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Which of the following is not an aspect of dynamic pages?

Dynamic pages require multiple templates. Pages are generated from table rows. A published page must be linked to a dynamic page table via page settings. …

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Which type of CMS assets do not require HubL?

Custom modules Drag and drop templates Coded email templates Coded blog templates

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Which of the following statements about modules is FALSE?

Modules can be used to maintain consistency in site functionality. Modules can be used to add consistency to website maintenance. Modules can be used to …

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Which of the following HubL and HubDB behaviors should be avoided if possible?

Use a filter query to reduce the data returned from a request. Use the reject attribute filter to create subsets of table data from an …

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Which of the following is not included in HubL?

Loops Macros Filters Classes

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Which of the following statements about module fields is TRUE?

Modules can contain logic fields. Modules have 7 available fields. Math fields allow content editors to use modules for common tasks like long division. Field …

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Which of the following statements does NOT accurately describe HubL?

HubL is a templating language for building assets in the HubSpot CMS. HubL provides common programming constructs like variables, loops, and conditionals. HubL is not …

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Which of the following statements about HubL and JavaScript is TRUE?

HubL can be used in both the HTML + HubL and the JS sections of the module editor. HubL tags contain a “post_js_rendering”? attribute so …

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Which CMS tool are developers most likely to spend the most time with?

Editor File manager CRM Design manager

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Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug …

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What’s a good NPS score?

Varies by industry Anything positive 10 or above 20 or above

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True or false? When writing custom feedback surveys, use a variety of open-ended and closed-ended questions.

True False

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Which of the following tools is NOT included in HubSpot’s Service Hub?

Help desk Customer feedback surveys Project management Knowledge base

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Which of the following is an example of when you should use a restricted knowledge base?

If you only want your customers, not prospects, to access your information If you don’t want your competitors to access your information If you only …

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Which survey asks the following question: How easy was it for you to handle your issue?

Customer effort score Net promoter score Customer satisfaction survey None of the above

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All of the following are reasons to collect feedback EXCEPT:

To save money To learn who your advocates are To understand what your customers think of you To know what to improve upon

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True or false? Each team within your company should have their own customer journey map.

True False

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True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

True False

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True or false? Your customer journey map should be written from the perspective of your customer.

True False

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True or false? You should write new knowledge base articles every day.

True False

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With ticket ______, you are able to filter down your tickets

views editing stores records customization

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Which of the following is a benefit of live chat?

It’s an easy way to answer complicated questions. It’s immediate. It’s easy to convey tone. All of the above

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An example of a customer using self-service is when they:

live chat with an employee Search for their inquiry and finds an article Search for their inquiry and ends up calling the company emails with …

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How often should you edit your knowledge base articles?

Any time you get negative feedback on an article Monthly Whenever products or service change pertaining to the article Quarterly

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An example of an extended value milestone is when a customer:

gets the outcome they expected renews their account gets more than they expected tells their network about your product or service

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True or false? A knowledge base is a type of self-service.

True False

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In terms of a customer journey map, what does intended value refer to?

When customers expectations are exceeded The customers first experience When the customer feels confident they will get what they expect When the customer got what …

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Intake is how you _____.

respond to support inquiries receive support inquiries triage support inquiries acknowledge support inquiries

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All of the following are benefits of email support EXCEPT:

It’s immediate It provides a paper trail You can insert screenshots and gifs It’s conversational

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You should include all of the following stages in your customer journey map EXCEPT:

First impression Delighted value First value Intended value

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You want to understand how your customer support team is performing. The best feedback survey to use is:

Customer effort score Customer satisfaction survey Net promoter score Customer leadership score

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Your manager wants to know who your primary persona is. The best feedback survey to use is:

Net promoter score Custom feedback survey Customer effort score Customer satisfaction survey

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True or false? Customer effort score is measured on a three-point scale.

True False

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True or false? You could use an NPS survey to assess overall sentiment of your employees.

True False

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True or false? Most people prefer using self-service compared to phone support.

True False

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True or false? Knowledge base articles should be casual, personable, and anecdotal.

True False

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True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.

True False

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Fill in the blank: Companies use customer journey maps to build _______ for their customers.

confidence empathy products roadmaps

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When setting up your knowledge base in HubSpot, you need to connect your _______.

help desk domain brain Conversations inbox

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Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.

editing records customization views pipelines

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You can do all of the following from a ticket record EXCEPT:

Make a call Send an email Create an internal task for yourself or a colleague Start a video chat

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An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

and her fridge is fixed. and her fridge and sink are fixed. and the repair person arrives. but the repair person didn’t show up.

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True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.

True False

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Which of the following is NOT an appropriate way to categorize your knowledge base articles?

By persona By product or service By author By customer stage

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True or false? You should only reach out to your detractors.

True False

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The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

expected value first value second impression extended impression

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With Service Hub, you can complete all of the following tasks EXCEPT:

Gather intake Route tickets Monitor all social media Respond to support inquiries

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Fill in the blank: A knowledge base is a ______.

blog about a product or service collection of articles about a product or service place where customers can contact a company’s support team collection of …

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You should use a call-out in a knowledge base article to:

draw the reader’s attention to an important detail tell your reader what articles to read next host Q&As ask the reader for feedback

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In order to assess customer service agent performance, which of the following reports should you look at?

Ticket close total by rep Ticket totals over time Ticket totals by source Knowledge base article views

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The HubSpot knowledge base tool can do all of the following EXCEPT:

Offer related articles to readers Restrict knowledge base articles Add videos to articles Suggest articles to be written

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Which of the following is an appropriate knowledge base title?

What are the ins and outs of HubSpot? How do I create a custom feedback survey? So you wanna build a chatbot… How to create, …

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Which of the following is NOT a best practice when creating knowledge base articles?

Use questions as titles Use bullet points Use a casual tone Use screenshots and GIFs

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A customer journey map is a representation of:

the stages a customer goes through with your company where your customers physically are how your prospects become your customers how your customers renew

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How often should you revisit your customer journey map to ensure it’s kept up to date?

Whenever you get an influx of new customers When your business practices change Quarterly Whenever you get negative feedback

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The extended value stage is when you _______.

Offer your customer more than they were expecting. renew your customer’s account customer renews with you. prolong your onboarding process. give the customer what they …

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Fill in the blank: The primary goal of a customer journey map is to ______.

understand the process from becoming a prospect to a customer ensure your customers continue to buy from you know the location of your customers build …

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In terms of customer support, what does triage mean?

Gathering support inquiries Responding to support inquiries Reporting and analyzing on support inquiries Categorizing and routing support inquiries

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All of the following are stages of troubleshooting EXCEPT:

Understand the issue Find relevant context Diagnose the problem Ask for help

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Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______.

conversations or tickets your email client knowledge base your website

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A help desk does all of the following EXCEPT:

Streamline intake Provide feedback Improve experiences with reporting Triage customer issues

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A service level agreement is a(n)

Ticket pipeline Commitment between a service provider and a client Understanding of the amount of time it takes a company to solve a problem Agreement …

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When should you use multiple ticket pipelines?

If your tickets go through different stages If you provide multiple products or services If you have multiple customer service agents If your tickets have …

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When should you consider using a chatbot?

If human bandwidth is a constraint If the cost of making a mistake is low If you get a lot of standard questions All of …

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Which of the following is a benefit of phone support?

It’s cheaper for your company. Customers can get immediate help for complicated issues. In general, customers prefer phone support to any other type of support. …

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Which report(s) do yo use to decide which knowledge base articles to write?

Average ticket response time Average ticket response time by rep Ticket volume by category All of the above

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Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

Feeling and thinking Doing and looking for Doing and feeling Doing and planning to do

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Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

employee promoter renewal marketer

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When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never

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What is a snippet?

A reusable text block An email template The bit of text on a ticket record A ticket

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All of the following are reasons to @ mention someone on a ticket record EXCEPT:

To escalate a ticket As an FYI To transfer ticket ownership To email the customer

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Fill in the blank: When responding to a customer, you should use an email template to______.

answer a generic question answer a complicated question insert a knowledge base article transfer the email

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In HubSpot, help desk is comprised of all of the following tools EXCEPT:

Reporting Automation Knowledge base Tickets

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True of false? You can edit the NPS question in HubSpot.

True False

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Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug …

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Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

promoters detractors passives marketing team

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Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?

Net promoter score Customer satisfaction survey Customer acknowledgment survey Customer effort score

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All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

Offer incentives like a five dollar gift card Keep your surveys short and to the point Email customers daily until they fill out the survey …

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Which of the following is NOT a step when establishing listening posts?

Define your customer journey Align survey methods and goals Collect feedback Analyze feedback

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How do you calculate NPS?

Percentage of promoters minus percentage of passives Percentage of promoters minus percentage of detractors, divided by percentage of passives Percentage of promoters minus percentage of …

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How often should a customer effort score survey be used?

After every support interaction Quarterly Monthly After every milestone

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Which of the following is NOT an example of an advocacy action?

Writing a case study about a customer Paying your customer to leave you a good review regardless of their actual experience. Writing a blog post …

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You should use custom feedback surveys when you want to understand ________.

overall customer sentiment. how easy it was to solve a problem. the satisfaction of a particular milestone. something that’s not covered in industry standard surveys.

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If you want to know what your customer thinks about their sales experience, which feedback survey should you use?

Customer effort score Customer satisfaction survey Net promoter score Customer advocacy score

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According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized:

Today Tomorrow Next week Next year

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What is an advocate?

Someone who gives you a score of 9 or 10 on your NPS survey Someone who helps you generate more business Someone who gets paid …

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Which of the following is NOT a stage in HubSpot’s feedback framework?

Improve the customer experience Establish listening posts Collect customer feedback Understand customer sentiment

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True or false? Regardless of how long it takes, you should respond to every single customer feedback survey you receive.

True False

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True or false? You should only ask a customer to become an advocate over the phone.

True False

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True or false? It’s a best practice to send your NPS survey to customers monthly.

True False

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True or false? Experiencing lower ticket volume is a good indicator that your knowledge base is working well.

True False

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True or false? It’s a good idea to write your knowledge base titles as questions.

True False

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True or false? The only way to move tickets to different stages is manually.

True False

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True or false? When setting up your Conversations email inbox, you should connect your personal email.

True False

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True or false? Customer journey maps are only useful for customer-facing individuals.

True False

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True or false? You should only include four stages in your customer journey map.

True False

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True or false? Your leadership team should be the ones to create the customer journey map.

True False

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What should your sales team do with marketing qualified leads?

Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and let marketing handle the communication. …

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After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. …

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What is a buyer persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? …

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True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great …

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All of the following are ways to involve your sales team in the content creation process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the …

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What is the difference between an ideal customer profile and a buyer persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily …

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Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.

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A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?

“That’s fine, as long as it helps them do the job they hired our product to do.” “That’s a good idea because we can put …

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True or false? Content should be a part of every step in your sales process.

True False

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What is an insights committee?

A group of employees who help with content creation. The marketers in charge of creating insightful content. A small group of leaders who review every …

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Which of the following places would be a good place to experiment with video?

FAQ pages Blog posts Sales emails All of the above

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In most companies, which department produces the most content?

Sales Marketing Legal None of the above

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True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.

True False

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All of the following are benefits of involving content in your sales process EXCEPT:

Content enables your sales team to charge more for your product. Content makes it easier for your sales team to address common concerns. Content increases …

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If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?

Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that …

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True or false? You should create a separate hero statement for each of your personas.

True False

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What is the relationship between personas and Jobs to Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different …

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What does it mean to ask a customer about their “watering holes”?

Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies …

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You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

“We’ll have to figure out what works best for us, but every two weeks is a good place to start.” “No more than once a …

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Why are smarketing meetings an important part of a sales enablement strategy?

They maintain alignment between marketing and sales. They provide a place to recognize high achievers. The provide a place for reporting to upper management. All …

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If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?

Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have …

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If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so …

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What does a sales and marketing service-level agreement (SLA) require sales to do?

Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing …

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What should you do with the leads in box 1?

Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them.

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True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.

True False

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How do goals and a vision work together?

A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a …

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Which of the following is a reason sales and marketing need to be aligned?

To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine the strengths of both teams. …

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True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.

True False

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Fill in the blanks: You need to figure out your _____ before you can implement a _____.

process, technology technology, process edges, core single source of truth, sales enablement technology

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True or false? Marketing and sales should share a single database of customer information.

True False

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Which of the following is an example of an edge system?

CRM Email templates SLA Jobs to Be Done

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Which of the following is an example of a core system?

CRM Email templates SLA Jobs to Be Done

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All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy.

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True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.

True False

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Which of the following is NOT part of customer enablement?

Helping your customers use your product most effectively. Helping your customers do the job they hired your product to do. Helping your customers buy from …

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True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.

True False

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Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?

Helping them stop using whatever their previous solution was, even if they were “making do” without a product. Helping them cancel any contracts with other …

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All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:

Existing customers are more likely to buy than new prospects are. Successful customers are more likely to recommend your product to a friend. Helping your …

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You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.” “Yes, that would be best. …

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What’s the sales team’s role in content creation?

Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but …

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Fill in the blank: _____ is the glue that holds sales and marketing teams together.

Content Management Technology The judicial branch

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What should the content your sales team uses during the sales process do?

Answer common questions. Provide value to the prospect. Resolve common concerns. All of the above.

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How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?

Within a minute. Within two minutes. Within five minutes. Within ten minutes.

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Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.

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Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.

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Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.

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Which of the following is NOT an element of a hero statement?

A sales goal A persona A job to be done Your company’s name

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Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. …

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Which of the following is the BEST way to uncover the job that people hire your product to do?

By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales …

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Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be …

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Which of the following is a benefit of using Jobs to Be Done?

It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand …

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Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?

“I need to feed my kids a healthy meal that won’t take long to make.” “I just got home late from work and my kids …

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Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.

motivations role job description point of view

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How many customers do you need to interview in order to develop a high quality buyer persona?

About 15 One or two All of them Approximately 20% of your customer database

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When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:

What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether …

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When you ask your customers about their goals and challenges, what are you trying to figure out?

How long they expect to be in their current position. How you can help them overcome their challenges and achieve their goals. What they hope …

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True or false? Personas can change over time.

True False

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Why should defining your target buyer be part of your sales enablement strategy?

It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy. It makes it …

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Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?

Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up …

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True or false? Executive leaders should attend smarketing meetings.

True False

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What is the purpose of smarketing meetings?

To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting …

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What is the difference between work groups and teams?

Work groups are accountable as a group, while teams hold individual members accountable. Work groups have a flat structure, while teams have an internal hierarchy. …

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True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.

True False

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If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?

Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher …

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After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?

“In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of …

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True or false? The judicial branch must be more than one person.

True False

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What is a judicial branch?

A small group of leaders who review every lead sales rejects. A small group of salespeople who determine whether the leads marketing is creating are …

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