For the last five years, influencer marketing has become a powerful tool for brands looking to drive engagement and awareness, and ultimately drive revenue. Influencers provide a trusted voice for brands and entice potential customers to purchase a product or service. As the influencer marketing business grows, more platforms, creators tools, and agencies are being …
Customize reporting Upload conversions Download data transfer log files Customize verification alerts
The advertiser doesn’t have any “child” advertisers associated with it The advertiser is part of a subaccount There aren’t any Floodlight activities associated with the “child” advertiser There aren’t any campaigns associated with the “parent” advertiser
Placement Campaign Ad Creative
Search Ads 360 Studio Google Ads Display & Video 360
1×1 impression tracker Mobile tracking ad Serving mobile creative directly through Campaign Manager Click tracker ad
Dynamic targeting keys Landing page URL suffix Image source tags Event tags
Mobile in-app interstials Twitter creatives HTML5 creatives coded in GWD Creatives built in Studio
Viewable CPM Click rate Conversions per impression Cost per activity (CPA)
Video Prominence Score Audio muted at finish Eligible impressions for audio Audio muted at start
