Which of these is an example of a long-tail keyword?
Glasses Do I need glasses Women’s eye glasses What does my glasses prescription mean
exams
Why would you want to run competitive analyses of keywords?
To figure out what keywords your web pages are currently ranking for To determine whether you should be targeting a long tail keyword or a head term To ensure the keywords you’re targeting are aligned with your audience You shouldn’t run competitive analysis of keywords.
Choose all that apply. What data can you gather about your website from Google Search Console?
Search impressions Position in SERPs Time spent on a page Clickthrough rate
Why is over-optimizing bad?
You can’t collect any impactful data to inform your next steps Google will be confused and unable to crawl your site (no) You won’t be able to update a page after a certain number of changes (no) It will trigger a penalty in Google (no)
When should you decide to work with a developer to implement structured data on a page?
When there are multiple schema markups that you want to implement on a single page When you are unable to use a plugin to add structured data to your website You should always work with a developer to implement structured data. When there are a large number of required or recommended properties in a markup
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions. Implement a topic cluster content strategy to create blog posts and a pillar page on the topic of stationery. Submit their sitemap to Google Search Console and resolve any duplicate content issues and …
Choose all that apply. When should you submit your sitemap to Google and other search engines?
When you first publish your website When you publish a new web page When you make a significant change to your site structure When you redesign your website
Choose all that apply. Why are meta descriptions important?
They increase click-through rate and visits from organic search. They increase visits from social media. They increase the authority of a web page. They give people the right information at the right time.
Choose all that apply. Which of these are ways to increase your site speed?
Compress images Upload images at the exact dimensions they’ll be used Add pages to your robots.txt file Reduce the number of backlinks to your pages