Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
When performing keyword research, how can you determine which keywords you should create content for?
Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
Choose all that apply. What are the most important things to do when replying to press request alerts?
When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.
___________ characters is the average character length that will appear on a mobile device for your email.
When auditing your social media content, what questions should you be looking to answer? Choose all that apply.
True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.
How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”
Which of the following is the best practice for optimizing the elements on a web page to reduce page size?
True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
True or false: You should include either budget information or a time estimate in your content creation plan.
To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.
