Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
0/5 (0 Reviews)

Like this article?

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Related Posts