What is the primary goal of a search engine?

Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

Which of these is an example of a long-tail keyword?

True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.

Why would you want to run competitive analyses of keywords?

Choose all that apply. What data can you gather about your website from Google Search Console?

Why is over-optimizing bad?

When should you decide to work with a developer to implement structured data on a page?

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

Choose all that apply. When should you submit your sitemap to Google and other search engines?

Choose all that apply. Why are meta descriptions important?

Choose all that apply. Which of these are ways to increase your site speed?

True or False? Authority directly impacts ranking strength.

True or False? When you make a change to a page, Google immediately crawls it.

When performing keyword research, how can you determine which keywords you should create content for?

What technical SEO issue can you solve with an SSL certificate?

True or False? It is a best practice to make your URLs as long and descriptive as possible.

Which of these is an example of a top-level domain?

Choose all that apply. Which of these tactics will help improve your website’s internal linking?

Which of these is a strategy to determine the internal linking structure of a website?

How long should your page’s title tag be?

What kind of heading tag should you use for subtitles on a page?

What is the recommended format for implementing schema markup?

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

True or False? Domain authority is a ranking factor in Google’s algorithms.

True or False? No matter what SEO tool you use, the metrics will be exactly the same.

If you track nothing else for SEO, make sure you track ___.

What tool can you use to test for errors in structured data markup?

What is Schema.org?

True or False? Structured data is a markup language.

What kind of company would benefit from the site links rich snippet?

What are rich results?

True or False? The majority of SERPs include some type of rich results.

True or False? Backlinks build authority.

Choose all that apply. What are the most important things to do when replying to press request alerts?

When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

True or False? All link-building tactics require building a relationship in order to work.

How many links does it take to rank high in search results?

What kind of content is most likely to be organically linked to?

True or False? Google doesn’t care about the quality of backlinks, only the quantity.

Google measures how interesting other people think your content is through ___.

What is a pillar page?

What was the purpose of the Google Hummingbird algorithm update?

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.

What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?

The different types of keywords are:

True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

Which of these teams is NOT involved in the creation of a sitemap?

How do search engines use sitemaps?

True or False? Don’t use a page’s URL as your link description.

What are the two biggest factors in the mobile user experience of your website?

What is the purpose of a 301 redirect?

Choose all that apply. Why is it important to have HTTPS for your website?

Why is having duplicate content an issue for SEO?

When should you use a robots.txt file?

True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

Which of these is NOT part of a URL?

Choose all that apply. Why are internal links important for SEO?

When would it be beneficial to have a different title tag than your heading tag?

What is the purpose of heading tags?

True or False? You should optimize a single page for multiple keywords.

Choose all that apply. What does your backlink profile measure?

What is a backlink profile?

Choose all that apply. How do you determine the authority of a piece of content?

How do you build discovery and relevance for search engines?

Choose all that apply. Which of these are important KPIs to consider for SEO?

Choose all that apply. Which of these factors will affect your SEO strategy?

True or False? The same SEO strategy will yield the same results for all websites.

What do you need to balance when doing SEO?

True or False? Google accounts for the majority of searches worldwide.

You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

Fill in the blank: ________ refers to how well a document matches a search query.

Which of the following factors does YouTube pay attention to as part of its algorithm?

Which of the following is an example of a video in the attract stage?

During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

___________ characters is the average character length that will appear on a mobile device for your email.

What’s an example of a measurable key result? Choose all that apply.

When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.

Which of the following is an example of a video in the delight stage?

How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

True or false? Website performance does not impact visibility on Facebook.

All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

True or false: You should include either budget information or a time estimate in your content creation plan.

Which of the following is NOT an example of paid media?

Which of the following is NOT an example of owned media?

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

Fill in the blank: The ideal length of an email subject line is _____ characters.

What are the two key actions to look at when optimizing each part of your email?

True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

True or false? You can have more than one key result per objective.

True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.