When creating interview questions for sales hires, which of the following approaches is a best practice?

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  • Use the same questions for all candidates for all sales roles.
  • Create a different set of questions for each sales role, but use the same questions for all candidates for a particular role.
  • Create a different set of questions for each candidate, tailoring the questions to their experience and the role they’re applying for.
  • It doesn’t matter what questions you ask in a given interview as long as you use the same grading rubric for each candidate.
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