Why should defining your target buyer be part of your sales enablement strategy?

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  • It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy.
  • It makes it easier to track the progress you’re making toward your goals.
  • It’s impossible to implement a sales enablement strategy without first defining a target buyer.
  • It’s a good way to identify gaps in your current sales process.
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