You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

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  • Do nothing. Because your web page is a lengthy piece of written content, Google will have more text to crawl – so eventually, it will rank your page above the video results.
  • Delete the written content, and replace it with a video version of that content on the same URL. Because Google is serving up mostly videos on page 1 for this particular topic, the written content doesn’t have a place.
  • Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you’ll want to have a video in there – but that doesn’t mean having written content to supplement it won’t help.
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