So you have invested a large sum of money building an online presence and ensuring you have an excellent SEO (Search Engine Optimization.) As you’re attracting more people to your site, you realize that more people are starting to hit the back button.
Known as bounce rate, or the percentage of users that navigate your site only after viewing one page is something every digital marketer should be concerned about.
If people’s first impression of your homepage causes them to leave your site immediately, you’re failing to convert prospective customers. But sometimes, you fail to see this because we’re blinded by your site design, or there are holes in your website that you fail to see. Other times, a few tweaks can make users more engaged and interested in your site.
Want to know why visitors aren’t sticking around? In this post, we’ll walk you through the most common reasons why people leave your site and how you can prevent them from doing so:
1. Poor website design
One of the most common reasons people leave your site is poor site design. There may be times that people tend to focus only on the content and visual graphics of a site rather than the entire site design. Therefore, your site should be user-friendly and have excellent navigation.
At Sytian Productions, (website developer philippines) we always tell clients that meaningless apps and broken links put off potential visitors. So, for your customers to stay on your site and improve customer experience, you need to develop a site that’s easy to use and attractive.
2. Unwanted pop-ups and redirects
Any unwanted pop-ups and redirects on your site can be irritating. It’s unlikely that customers will click on these pop-ups out of interest.
However, many sites have sign-in or ad-related pop-ups that irritate users, causing them to leave a site.
Put yourself in the shoes of your web visitors. Why place them on your site if you don’t like seeing these pop-ups or redirects? Think about it.
3. Wrong grammar and unorganized content
Content is no doubt one of the essential parts of your website. So before you upload your content, make sure that you keep the following points in mind:
- Is your content grammatically correct?
- Are you provided with accurate and up-to-date statistics?
- Is your content easily understandable and well-written?
- How is the site user experience
Unorganized content is also a big no-no, especially if you’re looking to convert people simply looking for more information. In the same way, visual content like images and videos is vital in grabbing your customers’ attention and enhancing the overall user experience. The stronger your content is, the less likely will users abandon your site.
Aside from that, you should also ensure that you group your content on similar topics. Then, highlight important information that users tend to look for.
4. Not mobile-friendly
Most users are using their smartphones and tablets to browse the internet. In fact, according to research, 57% of web traffic comes from mobile devices.
Therefore, if your site isn’t mobile-friendly, it means it isn’t navigable on mobile. Consequently, you’ll lose a large number of customers for your business due to a bad site experience.
5. Takes too long to load
In the same way, longer loading times also cause you to lose prospects. Therefore, if people come to your site, don’t let them wait. If you have a site that takes more than 4 seconds to load, you have a slow loading time. Meaning the risk that you’ll lose visitors dramatically increases.
While your site is aesthetically pleasing, most people are there to make purchases. To improve customer experience, you need to make your site easily accessible. As you know, time is money.
Ensure that you optimize images and get rid of unnecessary plug-ins, redirects, or various tracking scripts. There are also several tools and plug-ins that lets you determine your site’s loading times. That way, you’ll know how to improve your loading times best.
Another way to know whether your site is slow is to look at your competitors’ sites. If they have a more responsive site than yours, yours is relatively slow.
6. You don’t tell visitors who you are
Surprisingly, not many sites show the company name, logo, or description of what the company does. It will only frustrate visitors and cause them to leave your site.
See that your site has that clear welcome message that explains who you are, what you do, and what you can offer to your visitors.
7. You’re not delivering what you promise
If you’re promoting a deal or offer, whether it’s a PPC ad, social media post, or email, see to it that you follow through when users click on the link.
Now for every link, a custom landing page fulfills the offer. If you’re making offers so that someone visits your site, you might have to do bait-and-switch or add exceptions. It makes the offer valid. That way, customers won’t feel as if they were tricked.
Over to You
So there you have it. Whether you have a slow loading site, poor content, confusing site navigation, bounces are missed opportunities. In turn, this will mean less money for your business.
Addressing the areas we’ve mentioned will help site visitors stay on your page much longer. In the same way, it also improves your chances of converting them into paying customers. Good luck!