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7 Typical Reasons Why Users Leave Your Webpage

So you have invested a large sum of money building an online presence and ensuring you have an excellent SEO (Search Engine Optimization.) As you’re …

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What are the (Seven) 7 Common Duplicate Content Issues and How to Fix Them?

Duplicate content is one of the most misunderstood ranking factors because it can hurt or even kill a website’s rankings. A common reason for this …

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A Thorough Guide to Cryptocurrency Trading for Beginners 

Bitcoin has sparked interest among not only investors but everyone who stays updated with news. The virtual currency’s all-time highs have made it a pretty enticing alternative investment vehicle, and not without reason. Crypto is exciting and easily accessible to everyone. Crypto experts believe we are in a Bitcoin supercycle, given the consistently increasing cost. But before buying and selling Bitcoin, know these tips about cryptocurrency trading for beginners.   Before diving in, though, know how cryptocurrency is different from traditional investment methods.  Cryptocurrency is revolutionary but not much different from traditional investments.   Cryptocurrency is a newer technology, but its nature of investing does not differ much from, say, traditional stocks or other currencies. When you invest, you agree to a certain amount of risk hoping to earn a return, and the same is the case with cryptocurrency. But when you talk of cryptocurrency, it is exposing yourself to risk greater than stock.   Cryptocurrency’s core is to have no regulation whatsoever by any government or regulatory body, leading to increased volatility. Then there is Cybersecurity and storage to consider.  You cannot invest in cryptocurrency through traditional brokerages yet, so you will need a crypto trading platform to gain access.  Moreover, you cannot invest in tax-advantaged accounts like the TFSA or RRSP, meaning you need to be responsible for your income taxes on the gains you make with investments as well.   Cryptocurrency Trading for Beginners: Tips to Start Investing  It is okay to feel overwhelmed by everything you have to consider and keep in mind when building a crypto portfolio. We have got a guide to cryptocurrency trading for beginners that will give you a round-up of everything you need to know to start buying and selling. When you are feeling ready to begin investing, here are some things to remember:  Cybersecurity is real Treat your crypto coins as you would your real money in your online bank account. Do not be lazy or careless when it comes to online security.  Don’t keep passwords that are easy to guess or use the same password for all your accounts; correct your behavior. Use a different password for every website you log into and change it regularly. You can use a password manager to keep track of everything. Cryptocurrency is not insured.    Crypto trading platforms do not have insurance, unlike a bank, where if the financial institution fails, your money is protected. You get your money back even if the bank goes under. Cryptocurrency is not insured like that. If your trading platform gets hacked or goes under, your money might be gone for good. To counter this, keep the crypto you are not actively trading off the trading platform. Use a Crypto Wallet  To store your cryptocurrency securely, store it in a digital or hardware wallet. Leaving your cryptocurrency on the trading platform is risky; you are leaving it vulnerable to hackers. You can also install a digital wallet on the hard drive of your computer, or you can buy a physical hardware wallet. A hardware wallet is not much different from the wallet you use every day to carry traditional currency. If you lose your regular wallet, you lose the money in it; the same is the case with a crypto wallet; you lose your coins when you lose this wallet.   Therefore, keep your crypto wallet safe, supposedly in a small household safe or safety deposit at your bank. Transaction Fees All cryptocurrency transactions levy a certain transaction fee. Moving crypto coins from your wallet to a trading platform or the other way around requires a small transaction fee. Transaction fees are usually a small fraction of a coin. It is not a flat rate and varies based on the time you make the transfer and the size of your transaction. There is a fee to move bitcoin because every transaction is added to the blockchain. This is why the amount of the fee fluctuates based on market congestion and the amount of crypto you are transferring.   Transaction fees are small, compulsory charges and are simply part of digital trading, but it is not a reason for you to pay more. The transaction fee is a good enough reason not to transfer crypto between accounts or platforms unnecessarily. Keep it in your wallet where it has room to grow in value.   Conversion Fees Bitcoin continues to go strong in the cryptocurrency space, but it is not the only coin to have in your portfolio. There are 2,000 other cryptocurrencies that can earn you profits other than bitcoin. When converting a cryptocurrency, you will be levied a currency conversion fee, similar to when you change traditional currencies.  Coin conversion fees, like transaction fees, depending on the amount you are exchanging, when you are doing it, and what you are converting it into. Every trading platform has a different exchange rate for coins, but you pay transaction fees to move your cryptocurrency between them, so factor that into your costs.     Cryptocurrency gains are not exempt from income taxes People now use cryptocurrency to avoid the drawbacks of regular money, but it does not save them from income taxes. If you buy a crypto asset and it goes up in value, you sell, these are your capital gains, and they are subject to income taxes.  Keep track of your cryptocurrency trades to know exactly how much money you have earned or lost in your investments. Since cryptocurrency continues to grow big, and that too while being unregulated, trading platforms will not issue a tax summary of your account by year-end as traditional brokerages do. Regardless, you will need to report this information to the CRA. Keep a record of the amount you deposit to your cryptocurrency accounts and the trades that you make so you can easily calculate any income taxes you have to pay by the year-end.  Don’t lose your coins.  Yes, you can lose your coins. Misplacing coins is how most people lose money in the crypto world. People misplace bitcoin in many ways: forgetting pins, wiping hard drives with wallets by mistake, or end up misplacing the hardware wallet holding your bitcoin. You can avoid misplacing coins by avoiding dealing with them in the first place. Nevertheless, limit the number of platforms and wallets you are using to manage your crypto like you would limit the number of bank accounts you have. One or two trading platforms and one wallet where you can store your coins are enough to manage your cryptocurrency portfolio.   Keep track of where your coins are and how you can get them. Do not ignore the traditional stock market.  Even if cryptocurrency is the only investment that entices you, you should not neglect the traditional stock market. Crypto has gone on to gain legitimacy for years, but it is not close to the established global stock market that has consistently built wealth for investors over the centuries.  If you are just getting started with cryptocurrency, start off by putting 1% to 3% of your total wealth into a mix of 2-3 different cryptocurrencies. With time, you can increase your cryptocurrency holding to 5% or up to 10% of your total investment portfolio.  Yes, it is tempting to put more money into cryptocurrency; remember that diversifying your portfolio and rebalancing when needed is the key to cutting down the risk of investing.  Invest in what you understand  Investing in something you don’t know and don’t understand can turn out to be disastrous. Cryptocurrency trading for beginners can also look like getting overwhelmed with the amount of options available for you to trade with. If you are sure you want to invest in a crypto asset, understand everything about it. If you ensure that it is fundamentally sound and has huge potential for growth in the   future, buy some of it.   Understand crypto projects by understanding the technology and how it works, and if you don’t, then you can get a reliable advisor to check project viability. Invest what you can afford to lose.  Let’s assume you have understood the fundamentals of a crypto token, but you still should not invest too much. Crypto has not evolved fully and is facing regulatory hurdles. Therefore, it is only vise to not invest too much and make high-value investments with crypto. Additionally, crypto is as volatile as any asset can possibly get. And so, financial planners suggest that you should have only a small part of the portfolio dedicated to crypto at present.  Talking of asset allocation, cryptos are classified as riskier assets than small-cap stocks, and so it is not recommended that anyone should put more than 5% of their long-term investments in crypto right now. Go long According to experts, TDS on transfers will eventually hurt crypto. So the room for quick gains with short trades will grow smaller. However, if you are sure about the future prospects of a crypto asset, you can invest in it for the long term.  Right now, the most sensible way of going about cryptocurrency trading for beginners is to hold crypto and invest in tokens that are fundamentally sound. Invest in the tokens you understand fully and see a potential in the use case of those tokens in the future. Invest only when you are okay with the fact that you won’t be seeing considerable returns for 5-10 years. Hold your crypto safely. If you are a crypto enthusiast but not sure how to hold your cryptos safely, it will backfire. Your safest bet is hardware wallets if you are investing for the long term.  Self-hosted, non-custodial wallets are your safest bet. Own the keys to your digital assets and keep the backup with you.  Pay taxes As a crypto investor, you should not try to dodge taxes on virtual digital assets and keep away from anyone who suggests that you workaround your way out of taxes. Stay compliant. Also, do not fall for the lure of free airdrops. Airdrops from non-descript projects are often the reason for phishing and wallet thefts. Do due diligence to avoid scams.  Feel out the industry    One thing to keep in mind about cryptocurrency trading for beginners is developing a sense of how the digital currency world works before putting in the money. First, learn about the different currencies that are offered. Look beyond the crypto giants like Bitcoin, Ether, and Ripple; there are hundreds of different coins and tokens out there for you to choose from.  Additionally, it is important that you explore blockchain technology to get a sense of the technical aspect of the cryptoverse works.   If you are not adept with computer science or coding, some aspects of blockchain technology might seem challenging for you to understand. Blockchain technology also has primers written for laypeople. After identifying the cryptocurrency for investment, understand how those tokens make use of blockchain technology and if they provide any innovations that make them stand out. Understanding the cryptocurrencies and the blockchain technology properly will equip you better to determine if a potential investment is worth your time and energy. Hit the iron at the right time  You might have now developed a feel for the cryptocurrency industry after your diligent research and seemingly decided on the projects you want to invest in. Now, you invest. The digital currency world moves fast and is a wildly volatile market.  While buying a hot new currency before it explodes in popularity and value prompts investors to move quickly, you are also more likely to see success if you monitor the industry before making a move. Cryptocurrencies often follow particular price patterns. Bitcoin is mostly the one leading the way among digital currencies, which usually follow its general trajectory.   One important thing to keep in mind about cryptocurrency trading for beginners is the cryptocurrency sphere can fall apart in seconds, followed by news of an exchange hack, fraud, or price manipulation. So, watch out for what’s going on in the industry more broadly.   Lastly, remember that digital currencies are highly speculative. While there are many who turned millionaires overnight with bitcoin, there are many other investors who have put in all that money and only see it disappear. Do your homework before making an investment and give yourself the best chance to succeed. In conclusion, Cryptocurrencies are worthy of being a part of your investment portfolio but approach them with caution and extra care. Similar to investing in the traditional stock market, protecting your capital is as important as seeking investment gains. That said, there are other ways you can make money when bitcoin goes down if you know what you are doing. Additionally, keep security, fees, and taxes in mind, and you will surely enjoy the profits.   

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HOW TO MAKE BETTER BUSINESS DECISIONS WITH MICROSOFT POWER BI

Excerpt: Today, the marketplace has become more competitive than we have ever thought of; every business must operate efficiently to secure a long-term and favorable …

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Go Beyond the Basics with Extremely Actionable Video Marketing Tips

Video marketing has now become the most essential part of any brand marketing strategy. On one hand, videos are getting qualified leads through various platforms. …

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Solar Energy In India: Step By Step Evolution Of Solar Energy In India

Earth is blessed with enormous energy, classified between conventional and nonconventional sources. Conventional energy sources are fast depleting, compelling the world to rely on sustainable renewable energy resources like solar energy and wind energy. Energy is an essential input for economic development and improving the quality of life, especially in the form of power. Therefore, every country in the world needs energy and has stored reserves of different forms of energy resources for its utilization.    Similarly, India, too, is blessed with several energy resources. However, India is dependent on other nations for specific natural resources that aren’t available in India and needs to be imported to fulfill India’s primary energy needs.  Currently, India imports over 80 percent of oil and 20 percent coal to meet its energy needs. This puts significant stress on the nation both economically and environmentally. This is why harnessing renewable energy seems to be one of the most promising sustainable ways to meet the increasing global electricity demands. Some of the best solar systems for home have the most significant energy potential among the other renewable energy sources, and the amount of energy that the earth receives can meet our planet’s current needs. To be precise, if we could use only 5% of this energy, it would be 50 times what our globe requires.   Where Does India Stand In This Scenario? India’s per capita energy consumption is meager as a developing country: one-fourth of China and one-tenth of the US. In our efforts to reduce emissions, we must ensure that the commoner’s primary and growing energy needs are met through clean but affordable sources. Geographically, India is an ideal country for solar energy. India gets 300 days of sunshine, with a seasonal peak in the summer, when solar energy is at its peak. India is targeting a considerable GDP surge, and, to achieve it, its energy demands are also expected to go up. Therefore, it is imperative to look for sustainable, abundantly available, cost-effective clean energy sources. Solar energy is such a source that not only helps combat climate change but can also reduce local pollution levels.  Step By Step Evolution Of Solar Energy In India India is around 1950’s used electricity generation mix consisting of Coal (steam), Oil and Hydro as significant sources. India had a total installed capacity of 2300 MW; by the end of 1955 and 1960, the total capacity had increased to 3420 MW and 5700 MW, respectively. Around the 1960s, India started discussing solar energy as a technology being developed over as a source of electricity generation. However, in the early 1970s, a significant thrust was laid upon Hydro, Tidal, and Geothermal sources of energy as a priority for research and   development in the country.  In the 1980s, India finally addressed solar energy and its implementation. Developing solar energy was of particular interest for meeting the energy demand of decentralized rural areas and potential industrial uses.  The Department of Non-Conventional Energy Sources (DNES) was formed on 6th September 1982 as a unit under the Ministry of Energy. Initially, solar cookers and were introduced to the masses through subsidies. During the 1980s, solar water heating systems were installed in industries like textile, dairy, bakery, brewery, etc. National Solar Photovoltaic Energy Demonstration Program (NASPAD) was implemented through Central Electronics Limited (CEL). The program intended to bring down the cost per Watt peak of modules by developing and demonstrating low-cost solar-grade silicon material and improving the efficiency of solar cells for electricity generation.  Manufacturing solar PV cells and modules were finally initiated on a large scale. Gradually, solar pumps for irrigation, drinking, and water supply purposes were also manufactured in India. The 1980s also saw a transformational development in the sector with the Amorphous Silicon Solar Cell (ASSC) technology’s new technology.  Further 1990s saw strategic planning to electrify 10,000 remotely located villages through decentralized and nonconventional methods of energy sources such as solar photovoltaic. This laid the foundation of intensification and enlargement of low-grade devices to meet the needs of cooking and heating in the country’s rural areas.  In the late 1990s, private players were encouraged to participate in the solar sector development to mobilize additional resources for the power sector, namely generation, transmission, and distribution.  Greater emphasis was laid on improving the reliability and quality of power. Particular emphasis was laid on the electrification of villages.  Post-2000, many developments were initiated in the field, with the help of some of the private best solar companies playing a considerable role in developing solar power in India. What we see today is a consequence of decades of efforts taken into developing solar power in India.  However, even today, there is a need to promote solar system to more and more regions and   take part in a sustainable world with solar energy playing a considerable role. 

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Benefits of Maximizing CRM Integration and Automation

Meta description: CRM systems are becoming more popular than ever. Integrating them with your existing systems to automate routine tasks can help your business run …

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How to Encourage Customer Reviews: 5 Tactics

The online world of e-commerce is flooded with thousands of websites selling similar high-quality products and services. How is it possible to stand out amongst …

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An Introduction to Thin Films and the Thermal Evaporation Deposition Process

Do you want to learn about the fascinating processes of thin film manufacturing and thermal vapour deposition? Thin film deposition is a critical component of …

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Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps Set a SMART goal and establish …

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Which of these is an example of a long-tail keyword?

Glasses Do I need glasses Women’s eye glasses What does my glasses prescription mean

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True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.

True False

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Why would you want to run competitive analyses of keywords?

To figure out what keywords your web pages are currently ranking for To determine whether you should be targeting a long tail keyword or a …

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Choose all that apply. What data can you gather about your website from Google Search Console?

Search impressions Position in SERPs Time spent on a page Clickthrough rate

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Why is over-optimizing bad?

You can’t collect any impactful data to inform your next steps Google will be confused and unable to crawl your site (no) You won’t be …

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When should you decide to work with a developer to implement structured data on a page?

When there are multiple schema markups that you want to implement on a single page When you are unable to use a plugin to add …

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Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions. Implement a topic …

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Choose all that apply. When should you submit your sitemap to Google and other search engines?

When you first publish your website When you publish a new web page When you make a significant change to your site structure When you …

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Choose all that apply. Why are meta descriptions important?

They increase click-through rate and visits from organic search. They increase visits from social media. They increase the authority of a web page. They give …

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Choose all that apply. Which of these are ways to increase your site speed?

Compress images Upload images at the exact dimensions they’ll be used Add pages to your robots.txt file Reduce the number of backlinks to your pages

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exams

True or False? Authority directly impacts ranking strength.

True False

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exams

What is the primary goal of a search engine?

To drive the most amount of traffic to their own pages To serve users the most relevant content that matches their search query To personalize …

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exams

True or False? When you make a change to a page, Google immediately crawls it.

True False

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exams

When performing keyword research, how can you determine which keywords you should create content for?

Define topics that you want your business to be known for, then find long-tail keywords within that topic area. Perform a competitor analysis to see …

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exams

What technical SEO issue can you solve with an SSL certificate?

Slow site speed Lack of site security Duplicate content Negative mobile user experience

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exams

True or False? It is a best practice to make your URLs as long and descriptive as possible.

True False

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exams

Which of these is an example of a top-level domain?

www. .org https:// All of the above

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exams

Choose all that apply. Which of these tactics will help improve your website’s internal linking?

Add a related posts section to your blog. Audit your robots.txt file. Create more blog posts and web pages. Create a pillar page and topic …

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exams

Which of these is a strategy to determine the internal linking structure of a website?

Pyramids Schema Canonicalization Topic clusters

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exams

How long should your page’s title tag be?

Under 60 characters Under 120 characters Over 60 characters As long as possible

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exams

What kind of heading tag should you use for subtitles on a page?

H1 H2 H3 B or C

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exams

What is the recommended format for implementing schema markup?

Google Tag Manager HTML JSON-LD None of the above

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exams

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

Organic traffic, position, impressions, backlinks Organic traffic, clickthrough rate, bounce rate, sales Organic traffic, bounce rate, time spent on page

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exams

True or False? Domain authority is a ranking factor in Google’s algorithms.

True False

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exams

True or False? No matter what SEO tool you use, the metrics will be exactly the same.

True False

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exams

If you track nothing else for SEO, make sure you track ___.

Organic traffic Clickthrough rate Conversion rate Impressions

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exams

What tool can you use to test for errors in structured data markup?

Google’s Structured Data Testing Tool Google’s Rich Results Test Google’s PageSpeed Insights Both A & B

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exams

What is Schema.org?

A standardized format for providing information about a page and classifying the page content A website where you can input a type of structured data …

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exams

True or False? Structured data is a markup language.

True False

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exams

What kind of company would benefit from the site links rich snippet?

All companies can benefit from site links rich snippets. A company with a large website, recognizable brand, and high search traffic. A company with a …

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exams

What are rich results?

Google’s response to a user’s search query Visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web …

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exams

True or False? The majority of SERPs include some type of rich results.

True False

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exams

True or False? Backlinks build authority.

True False

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exams

Choose all that apply. What are the most important things to do when replying to press request alerts?

Respond quickly Include an image or video Give the journalist exactly the information they want Make sure they know how authoritative your site is

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exams

When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

Request a link from them Deliver value to them Pitch an idea for a piece they can write Tell them how important you are

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exams

True or False? All link-building tactics require building a relationship in order to work.

True False

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exams

How many links does it take to rank high in search results?

The same number of links that other pages on your site have More links than your highest-ranking page has The same number of links that …

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exams

What kind of content is most likely to be organically linked to?

Informational content Promotional content Clickbait content All content is equally likely to be linked to.

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exams

True or False? Google doesn’t care about the quality of backlinks, only the quantity.

True False

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exams

Google measures how interesting other people think your content is through ___.

Links Backlinks Social shares Page views

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exams

What is a pillar page?

A structural strategy to organize the information architecture of your website A page such as your home page which links out to a large number …

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exams

What was the purpose of the Google Hummingbird algorithm update?

Associating past search history with similar themes and pulling together keywords and phrases Parsing out phrases rather than focusing on specific search queries Targeting link …

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exams

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis Implementing structured data on the …

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exams

True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.

True False

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exams

What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?

Awareness Consideration Decision None of the above

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exams

The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail keywords

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exams

True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

True False

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exams

Which of these teams is NOT involved in the creation of a sitemap?

Marketing Development Sales Legal IT

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exams

How do search engines use sitemaps?

Google uses a sitemap to locate structured data on a web page and display it in rich results. Web crawlers use a sitemap to understand …

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exams

True or False? Don’t use a page’s URL as your link description.

True False

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exams

What are the two biggest factors in the mobile user experience of your website?

Site speed and pop-ups Responsive design and backlinks Site speed and responsive design Image compression and redirects

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exams

What is the purpose of a 301 redirect?

To temporarily redirect users from one URL to another To prevent search engine crawlers from indexing a page To resolve duplicate content issues To permanently …

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exams

Choose all that apply. Why is it important to have HTTPS for your website?

It encrypts sensitive data, like passwords and credit card numbers. It’s required by Google. It increases users’ trust in your website. It prevents your site …

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exams

Why is having duplicate content an issue for SEO?

It can dilute your ranking potential. It confuses users. It can negatively affect your authority. It isn’t an issue at all.

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exams

When should you use a robots.txt file?

When you have multiple versions of a page to indicate the preferred version When your website receives a penalty from Google When you have pages …

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exams

True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

True False

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exams

Which of these is NOT part of a URL?

Protocol Domain Path Index

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exams

Choose all that apply. Why are internal links important for SEO?

They help users and search engine crawlers navigate your site. They tell search engine crawlers which content should not be indexed. They pass link authority …

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exams

When would it be beneficial to have a different title tag than your heading tag?

When your heading doesn’t accurately describe the contents of the page When your heading is too long and will get cut off in search engine …

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exams

What is the purpose of heading tags?

To provide a hierarchical structure to a web page To entice readers to click through onto a page To accurately describe a web page’s contents …

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exams

True or False? You should optimize a single page for multiple keywords.

True False

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exams

Choose all that apply. What does your backlink profile measure?

The number of outbound links from your website to other sites. The number of inbound links to your website. The number of unique domains that …

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exams

What is a backlink profile?

A list of all the sites your website is currently linking to A list of all the sites you are reaching out to for backlinks …

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exams

Choose all that apply. How do you determine the authority of a piece of content?

The content is optimized for search engines. The content is talked about often. The content is referred to often. The content is cited in other …

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exams

How do you build discovery and relevance for search engines?

By increasing the number of backlinks to your pages By driving as much traffic as possible to your website By creating lots of high-quality content …

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exams

Choose all that apply. Which of these are important KPIs to consider for SEO?

Organic traffic Keyword ranking Bounce rate Content length Page load time

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exams

Choose all that apply. Which of these factors will affect your SEO strategy?

How established your business is online What resources you have to dedicate to SEO How many followers you have on social media What industry you’re …

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exams

True or False? The same SEO strategy will yield the same results for all websites.

True False

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exams

What do you need to balance when doing SEO?

Focusing on the user and making it easy for search engines to crawl your website Creating lots of high quality content and personalizing it for …

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exams

True or False? Google accounts for the majority of searches worldwide.

True False

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exams

You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

Do nothing. Because your web page is a lengthy piece of written content, Google will have more text to crawl – so eventually, it will …

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exams

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

Crawling Ranking Discovering Indexing

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exams

Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

30 days 90 days two quarters year

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exams

Fill in the blank: ________ refers to how well a document matches a search query.

Authority Relevance Ranking Discover

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exams

Which of the following factors does YouTube pay attention to as part of its algorithm?

Which videos each user watches What videos each user doesn’t watch How many times each user watching a video Each users’ video likes and dislikes …

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exams

Which of the following is an example of a video in the attract stage?

A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of one of your customers with …

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exams

During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

Case studies Infographics Testimonials eBooks

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exams

___________ characters is the average character length that will appear on a mobile device for your email.

10-15 23-36 41-50 50-65

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exams

What’s an example of a measurable key result? Choose all that apply.

Increase customer retention from 70% to 85% Grow net new contact rate from 5.6% to 9% by the end of Q4 Improve the time on …

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exams

When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

Does your Facebook text content resonate with your audience? Are you posting Facebook content with videos? Are you posting Facebook content with images? What’s the …

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exams

True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.

True False

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exams

Which of the following is an example of a video in the delight stage?

A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of one of your customers with …

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exams

How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

“I really just want to go to the arcade to play games in order to have fun.” “I just want to go to the arcade …

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exams

Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

Use Google Fonts instead of custom fonts. Make your images responsive. Don’t compress your images. A and B All of the above

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exams

True or false? Website performance does not impact visibility on Facebook.

True False

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exams

All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

URL Page title Meta description Header tags Site architecture

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exams

True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

True False

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exams

True or false: You should include either budget information or a time estimate in your content creation plan.

True False

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exams

Which of the following is NOT an example of paid media?

Guest blog posts Boosted Facebook posts Google Ads Sponsored content

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exams

Which of the following is NOT an example of owned media?

Your website Social media profile Sponsored content Blog Content

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exams

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

Add the contact’s first name Mention their interests Mention the exact pages they’ve visited on your site Mention an action the contact has taken with …

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exams

Fill in the blank: The ideal length of an email subject line is _____ characters.

41–50 55–75 10–20 75–100

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exams

What are the two key actions to look at when optimizing each part of your email?

The segment and the open The open and the click The contacts and the goal The subject line and the preview text

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exams

True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

True False

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exams

True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

True False

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exams

Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Traveling in Boston Traveling in Boston during the winter Travel in Boston during the winter Where to travel in Boston What’s it like to travel …

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exams

Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

Blue women’s t-shirts Blue women’s t-shirt Blue t-shirts Women’s t-shirts Women’s t-shirt

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exams

True or false? You can have more than one key result per objective.

True False

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exams

True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

True False

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exams

Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

Send Tom a Facebook message with a detailed map of the trail Send Tom an email with a detailed map of the trail Feature a …

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exams

True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

True False

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exams

True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

True False

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exams

In order to include a link in a Story, Instagram requires business accounts to have ____ followers.

500 1,000 5,000 10,000

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exams

Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.

Stories Bio Post copy Advertisement

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exams

Which of these KPIs demonstrate social media ROI? Choose all that apply.

Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase. Lead …

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exams

Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?

answering a question in the form of a detailed list asking questions in your H4 headers embedding social media posts throughout your content creating a …

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exams

All of the following are key places your videos can appear on YouTube EXCEPT:

In search results On the homepage On a sponsored page In the trending system In subscriptions

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exams

Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

“YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.” “While …

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exams

True or false? Watching three seconds of a YouTube video is considered a view.

True False

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exams

Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

brand business entertainment sales

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exams

Which of the following is an example of a video in the engage stage?

A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of one of your customers with …

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exams

Fill in the blank: The ideal blog post title is _____ characters.

15 60 75 90

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exams

True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

True False

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exams

Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

“That sounds great. Do we have a size and preferred color for this custom font?” “To save budget on a custom font, we should consider …

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exams

Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

title tags that are optimized for SEO pages your website ranks for on the first page of search engines backlinks you have to your website …

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exams

Fill in the blank: Once a search engine bot discovers your web page, it _______.

checks to see if the content is unique from its database of content checks to see if it can read all forms of media included …

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exams

True or false? Relevancy directly impacts ranking strength.

True False

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exams

What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

Awareness Engage Decision Delight

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exams

Fill in the blank: When planning the timing of content in a calendar, _______.

stick to a schedule and hold your team accountable to their deadlines create focus by only working on one project at a time remain flexible …

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exams

What does it mean to have an inbound approach to doing business?

Your business only runs ads that boost top-performing social media posts. Your business only focuses on an organic marketing strategy as opposed to interrupting them …

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exams

Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?

Awareness Attract Engage Decision Delight

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exams

The inbound methodology is meant to support which business functions?

Marketing Sales Service A and B All of the above

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exams

True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

True False

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exams

True or false? At the end of a good onboarding program, the newly hired salesperson will know everything they’ll need to know in their new role.

True False

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exams

What’s the sales manager’s role in the first phase of a sales training, when the team is learning something new?

Designing and delivering the training to the sales team Ensuring all team members are present and actively engaged while the training is taking place Ensuring …

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exams

True or false? You need to define your target persona before you define your sales process.

True False

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exams

When building a recruiting strategy, which of the following is a good long-term tactic?

Building relationships with top sales talent at other companies Building relationships with high-performing business development reps at other companies Attending networking events Looking for employees in other …

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exams

True or false? Job interviews are highly predictive of how successful a person will be after they’re hired.

True False

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exams

What’s the difference between training and coaching?

Training teaches salespeople what they need to do, and coaching helps them improve how they do it. Training happens in group settings, and coaching happens …

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exams

True or false? During a training, having participants role play with each other is an effective way to build skills, even if there isn’t an experienced person evaluating the role play.

True False

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exams

What’s the sales manager’s role in the final phase of a sales training, where each team member continues to improve on the skill until they’ve fully mastered it?

Increasing team members’ quotas to encourage them to apply their new skills Communicating the key outcomes of the training to the executive team and other …

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exams

What’s the sales manager’s role in the fourth phase of a sales training, when the team applies their new skills in the real world?

Ensuring what was covered in training is kept top of mind for the members of the sales team Assessing team members on how well they …

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exams

When choosing a sales methodology, what’s the most important thing to keep in mind?

How well the methodology matches the personalities of your salespeople How long the methodology will take to implement How likely your sales team will be …

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exams

Which of the following has the biggest impact on potential leads?

Your existing customers’ word-of-mouth Your company’s marketing collateral Your sales team’s ability to answer questions and respond to objections The quality of your sales hires

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exams

Fill in the blank: Every step of your sales process needs to be _____.

Specific, measurable, attainable, relevant, and timely Required, factual, inspectable, and buyer-centric Urgent, important, qualified, and profitable Clear, concise, complete, and correct

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exams

Which of the following is the most important responsibility of a sales leader?

Researching market trends and making sure the team adapts to them Setting team goals and ensuring every team member contributes toward hitting them Hiring new …

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exams

If a highly dedicated salesperson is unable to improve their low sales performance despite coaching efforts, what is your best course of action?

Fire them. Help them find a different role within your company. Continue coaching them. Leave them on the team but focus your coaching efforts elsewhere.

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exams

Which salesperson would most benefit from a coaching program?

An underperforming salesperson who is dedicated to improving A top performer who wants to get even better A top performer who doesn’t like following the …

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exams

Which of the following is a best practice for onboarding newly hired salespeople?

Cover everything they might ever need to know and then provide review sessions later on to reinforce what they learned. Have them start selling immediately …

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exams

Which of the following should be the primary focus of your sales onboarding program?

Your company’s goals and initiative The products or services you sell Your team’s culture and values Your sales process and playbook

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exams

Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.

a short-term strategy, a long-term strategy a long-term strategy, a short-term strategy an ideal strategy, usually a mistake a good primary tactic, a good secondary tactic

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exams

When creating interview questions for sales hires, which of the following approaches is a best practice?

Use the same questions for all candidates for all sales roles. Create a different set of questions for each sales role, but use the same …

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exams

When hiring salespeople, what is the most important thing to look for?

Innate sales skills Selling experience Proven rapport with your target persona or industry The ability to execute your sales process

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exams

True or false? The sales team needs to be using the same hiring process used by other departments.

True False

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exams

What’s the best way to avoid making bad sales hires?

Limit the number of places you publish job postings. Focus on hiring people referred by team members. Hire experienced salespeople. Develop a robust hiring process.

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exams

True or false? During coaching sessions, the salesperson needs to identify their own path forward.

True False

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exams

Which of the following is an example of an ineffective coaching technique that should be avoided?

The sales team has a film review to listen to a sales call a team member ran, and the manager assigns another team member to …

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exams

What’s the sales manager’s role in the third phase of a sales training, when the sales team converts knowledge into behavior?

Applying the training to their own role as sales manager Planning the next sales training session as a follow-up to what was learned Providing salespeople with a …

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exams

What’s the sales manager’s role in the second phase of a sales training, when the training is reinforced?

Ensuring the salespeople who attended the training understood what was taught Establishing consequences for salespeople who didn’t attend the training Communicating the key outcomes of …

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exams

True or false? You need to continually evaluate how well your sales process is working.

True False

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exams

What format should your sales playbook be in?

A physically printed format An interactive digital format Video In-person training

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exams

What is the best way to provide content to your sales team?

Provide them with a framework that helps them match specific pieces of content to the specific needs of their prospects. Provide them with as much …

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exams

True or false? Combining multiple methodologies causes confusion and low performance.

True False

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exams

True or false? Making the steps of your sales process buyer-centric can be as simple as changing their names a little bit.

True False

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exams

Which of the following should be included in your sales process?

The actions taken by your marketing team before your salespeople get involved Steps to ensure closed customers received the value your team promised them Contingency …

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exams

Which of the following groups is the easiest to sell to?

Unhappy customers New prospects Past prospects Happy customers

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exams

A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?

“If the process is robust enough to support the needs of your sales team, it doesn’t matter how long or short it is.” “Shorter processes …

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exams

True or false? You can forecast as accurately with an informal sales process as you can with a formal sales process.

True False

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exams

Fill in the blanks: Each step of your sales process is a combination of _____ and _____.

A buyer action, a monetary outcome Internal actions, external actions External actions, internal documentation A rep-focused action, a buyer-focused outcome

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exams

What is the “source of truth” for every sale’s status?

Your pipeline meetings Your business intelligence dashboard Your CRM The assigned salesperson

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exams

What are exit criteria?

The things a salesperson needs to achieve before being promoted to manager The actions that have to be taken before a sales can move out …

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exams

True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.

True False

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exams

Which of the following is an example of a formal job story?

It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and breakfast. They offered a packaged …

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exams

Proving a case with data consists of which of the following parts? Select all that apply.

Making a claim Creating a prediction Presenting qualitative or quantitative evidence Including supplemental business context

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exams

Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.

speak less openly and argue against the ideas of other teams and departments. speak openly and contribute their ideas freely. take less risks around each …

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exams

What role does the hero play in your storytelling with data?

They make your data story relatable to your audience. They elicit emotions and connect with the audience through relatable experiences. They leave your audience with …

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exams

In an A/B test, what are you testing?

A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a …

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exams

True or false? HubSpot invented the flywheel.

True False

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exams

True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.

True False

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exams

Which of the following are inputs you could use for your customer health score? Select all that apply.

Customer success rate Recent survey results Product usage data Support case incident rate

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exams

True or false? It is possible for non-SaaS companies to track renewal rate.

True False

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exams

Fill in the blank: When making data-driven decisions, objectives are statements ________.

that define the qualitative outcome of your goal. that define the quantitative outcome of your goal. you use to benchmark and monitor the progress toward …

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exams

Fill in the blank: Competitive intelligence is ________.

used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats. the name of the strategy you use to actively slow …

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exams

Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.

Intuition Data Competitive intelligence Observation

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exams

How is dashboard building like gold panning?

Trick question. Dashboard building is not like gold panning. Gold panning requires a geologist or prospector with a certain skill set, and dashboards should only …

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exams

How do you calculate customer lifetime value?

You’ll need to audit the expenses of all of your customer success efforts. Once you add all expenses into one sum, you can divide that …

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exams

Customer loyalty surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

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exams

True or false? The create date property on your deal records in HubSpot is auto-populated for you.

True False

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exams

Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

documents, tasks, sequences sequences, playbooks, tasks sequences, templates, playbooks documents, templates, sequences

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exams

Fill in the blank: Growth hacking is the process of __________.

experimenting to explore observations and answer questions. identifying the best strategies to cut superficial costs and make your position within your organization appear to be …

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exams

Fill in the blank: The purpose of funnel reports is to analyze:___________.

your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. key interactions that led to either conversions or revenue generated for your …

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exams

Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer …

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exams

What are the advantages to native integrations? Select all that apply.

Often include access to support and technical representatives are well-equipped to help you troubleshoot any issues you might face. Often free or lower-cost compared to …

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exams

What is the purpose of visualizations when telling a story with data? Select all that apply.

To convey your data in an easy-to-understand visual To add credibility to your story To mislead your audience To showcase your knowledge of your reporting personas

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exams

Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.

The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story. A villain …

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exams

What is the curse of knowledge bias?

The error of evaluating a decision based on things you didn’t know before making the decision. The bias caused by assuming people have the same …

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exams

What is backwards planning?

A statistical technique which tells us how strongly the pair of variables are linearly related and change together. A way to evaluate a decision based …

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exams

True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.

True False

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exams

When would you build a dashboard with the F-shaped reading pattern in mind?

If you are planning to build a dashboard that contains a lot of reports. If you are planning to build a dashboard that contains only …

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exams

Fill in the blank: The cognitive load theory states that __________.

the more force you add to the flywheel, the faster your business will grow. learning falters when it demands too much working memory capacity. data …

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exams

What is a cadence?

A buzzword used by tech companies to sound smart Any rhythmic sequence of words or sound A formal name for the 1:1s you have with …

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exams

Which of the following is an example of a leading indicator?

Churn rate Calls made Average days to close Number of new customers

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exams

Which of the following is an example of a lagging indicator?

Meetings scheduled Deals won/lost Demos or sales presentations Referral requests

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exams

What is the purpose of a multi-touch revenue attribution report in HubSpot?

To analyze the conversion rates between lifecycles or deal stages. To understand which marketing and sales activities are generating revenue for your business. To analyze …

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exams

Fill in the blank: The purpose of smarketing meeting is to ___________.

Bring your sales and marketing teams together to collaborate on a shared project and solve problems. Compare marketingsperformance against that of sales to determine who …

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exams

If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:

Your tracking URLs An import, an API, or manually Your pay-per-click ads A link on another website

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exams

What data do entrances show?

Every time the HubSpot tracking code is loaded on your website. The number of sessions ended on a particular page. The number of sessions on …

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exams

Fill in the blank: HubSpot counts a page view every time:___________.

three or more pages have been loaded on your website. a click on one of your custom coded events occurs. a form is submitted on …

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exams

True or false? You can test both large and small elements in your marketing with A/B testing.

True False

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exams

A/B testing is available in which HubSpot tools? Select all that apply.

CTAs Sequences Workflows Email

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exams

What does your business do in the attract stage of the inbound methodology?

You build lasting relationships with people by providing insights and solutions that align with their pain points and goals. You use your expertise to create …

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exams

Fill in the blank: A positive feedback loop describes the process of __________.

an organization listening to complaints or grievances to improve its products or customer service. visualizing the momentum gained by implementing a series of replicable successes. …

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exams

What is another name for negative feedback loops?

Positive Feedback Loops Friction Voice of the Customer Optimization Force

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exams

What is reporting?

The process of detecting and correcting inaccurate records from a table or database. The process of compiling and organizing your data into accessible charts and …

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exams

When you need to see small or incremental changes in your data over time, what is the best chart to use?

Area graphs Pie charts Bar charts Line charts

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exams

Clean data is ____________. (Select all that apply)

Complete. Consistent. Condensed. Accessible.

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exams

Fill in the blank: Events ___________.

track anytime someone has an interaction to with your website or assets. are the bite-sized data tables databases split data into to streamline storage, management, …

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exams

What are the benefits of running regular tech stack audits? Select all that apply.

Save employees time Save money on apps Maintain a single source-of-truth for data Consolidate apps

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exams

What is a tech stack?

A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise. A series of rules that allow for an application to extract and use …

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exams

What are KPIs?

Goals that help you and your team be more productive and save time and money. Statements that define the qualitative outcome of your goal. A …

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exams

SMART goals are:

Source, Measurable, Attractive, Relevant, and Timely Specific, Measurable, Attainable, Relevant, and Timely Sustainable, Measurable, Attainable, Relevant, and Timely Source, Medium, Attainable, Relevant, and Timely

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exams

Why is having a strong sense of purpose important for a business? Select all that apply.

It will help you and your team navigate uncertainty. It will help you discover potential risks, redundancies, and/or experience gaps in your strategies. It will …

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exams

The Golden Circle is a framework invented by Simon Sinek that helps organizations:

set and track ambitious business goals. visualize their long-term, mid-term, and short-term goals. explore their brand identity beyond just the products they offer. prioritize their different business goals.

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exams

What are some common pitfalls with presenting data in a slide deck? Select all that apply.

Too many slides Too much information on the slides Slides that are too busy Too many visualizations

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exams

Which of the following are some best practices to consider when writing your data story? Select all that apply.

Use the word “I,” as frequently as possible to consistently present yourself as the thought leader. Provide the context your audience needs to act. Use …

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exams

Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

confirmation bias curse of knowledge selection bias hindsight bias

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exams

True or false? Correlation does not equal causation.

True False

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exams

Good stories share which five characteristics?

Entertaining, educational, encouraging, exceptional, endearing Organized, memorable, universal, helpful, sincere Entertaining, organized, educational, memorable, universal Universal, educational, revolutionary, helpful, resourceful

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exams

What are blink tests used for?

To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds To arrange and organize elements on your dashboard …

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exams

True or false? When designing dashboards, you should design them using a visual hierarchy.

True False

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exams

When would you build a dashboard with the Z-shaped reading pattern in mind?

If you are planning to build a dashboard that contains a lot of reports. If you are planning to build a dashboard that contains only …

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exams

If you still don’t know the type of information your team or stakeholders value, what should you do?

Ask them to provide feedback Rely on what they’ve asked for in the past Revise your reporting personas Check their calendars to determine who they’ve …

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exams

Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.

Get critical with usage and activation metrics Create an SLA Run a churn and renewal analysis Run consistent smarketing meetings

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exams

Which customer sentiment metric is the strongest predictor of future purchase behavior?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

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exams

Customer support surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

Read More →
exams

Customer satisfaction surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT) Customer Effort Score (CES) Net Promoter Score (NPS) Customer Lifetime Value (CLV)

Read More →
exams

What happens in the delight stage of the inbound methodology?

You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels. You attract …

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exams

Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.

Qualifying only MQLs sent over from marketing Negotiating poorly Laziness Giving bad demos

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exams

If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?

Your business is growing. Your sales quotas may be too high. You have too many sales reps on your sales team. Your sales quotas may …

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exams

Why are leading indicators considered “manageable” metrics?

They measure the efficiency of sales managers. Sales managers can actively influence them with their teams. They help salespeople “manage” up to their managers. They’re …

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exams

Which of the following are examples of revenue metrics? Select all that apply.

Year-over-year growth Deals won/lost Revenue by product line MQL to SQL conversion rate

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exams

What happens in the engage stage of the inbound methodology?

You attract visitors with useful content and eliminate barriers as they try to learn about your company. You explain the momentum gained by implementing a …

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exams

When would you use a contact create attribution report?

To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, …

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exams

Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.

Strategy or trend spotlights Team champions Performance of sales enablement efforts Review of SLAs

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exams

Fill in the blank: A service level agreement (SLA) is an agreement between __________.

your marketing and sales on the definitions of MQL and SQL a service provider and its customer that guarantees a certain output. your customer and …

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exams

When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

Your paid social ads campaigns. Your tracking URLs. Your email campaigns. A search engine, like Google or Bing.

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exams

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

A link on a different website Your pay-per-click ads Directly typing your URL into their browser A search engine like Google or Bing

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exams

Fill in the blank: Exit rate shows the percentage of sessions _________.

that started on a particular page. started and ended after 30 minutes of inactivity. who land on a particular page on your website and then …

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exams

Fill in the blank: UTM parameters _____________.

are bite-sized data tables databases split data into to streamline storage, management, and reporting. are tags you can add to the end of the URLs of your …

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exams

What type of data do analytics platforms like HubSpot log where visitors are coming from?

Source data Engagement data Website data Conversion data

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exams

What do sessions track?

Every time the HubSpot tracking code is loaded on your website. The percentage of visitors who land on a particular page on your website and …

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exams

Which of the following is NOT a step when running a marketing experiment?

Revise your test Determine your objective Create a prediction Interpret your results

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exams

What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.

Reduce overall operational efficiency Lower team morale Contribute to the demise of a productive company culture Add force to your flywheel

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exams

How can managers prevent silos from occurring at an organization?

Managers cannot prevent silos from occurring at an organization. They are inevitable. By creating their own set of goals, independent of other departments, for their …

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exams

Fill in the blank: A data silo is when a group of raw data is __________.

shared among departments and teams. accessible by only one department and isolated from the rest of the organization audited for the purpose of detecting and …

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exams

Fill in the blank: The silo mentality is ___________.

when the management of a customer or account moves from one team or department to another. a process where an organization listens to complaints or …

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exams

Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

dig into trends and determine which initiatives are creating the highest return on investment. help you decide what metrics should appear on your dashboard by …

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exams

Which tools are NOT part of the HubSpot reporting suite?

HubSpot Report Builder HubSpot Workflows HubSpot Traffic Analytics HubSpot Dashboards

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exams

What are the disadvantages to using pie charts? Select all that apply.

Pie charts do not showcase changes over time well. Pie charts are not available in the HubSpot Report Builder. Pie charts do not give you …

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exams

True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.

True False

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exams

What is data visualization?

The written or spoken summary of the strategic, operating, or financial data of your business. The process of compiling and organizing your data into accessible …

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exams

Fill in the blank: Data cleansing is the process__________.

of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas. of detecting and correcting inaccurate …

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exams

What are the long-term effects of bad data? Select all that apply.

Sabotaging your competitors by marketing your business as more successful. Costing your business between 15–25% of revenue a year. Negatively impact any lead nurturing processes in place …

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exams

Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

HubSpot Report Builder HubSpot Website Analytics HubSpot Traffic Analytics HubSpot Campaign Analytics

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exams

Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.

HubSpot Campaign Analytics HubSpot Ads HubSpot Forms HubSpot Traffic Analytics

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exams

Fill in the blank: Objects are _____________.

metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks. the bite-sized data tables …

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exams

On average, how many apps do mid-sized businesses use?

48 67 75 89

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exams

What is the HubSpot Solutions Partner Program?

An ecosystem connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack. An ecosystem …

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exams

What is the HubSpot App Marketplace?

An app ecosystem that connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack. …

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exams

What are the two factors you must consider when having a developer build a custom integration? Select all that apply.

Resources Time Experience Scale

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exams

What are the best ways to find out more about APIs and their potential use cases? Select all that apply.

Ask a web developer to look at an API and discuss it with you. Start connecting systems and coding it on your own. Learning how …

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exams

Fill in the blank: An iPaaS solution is a __________.

series of rules that allow for an application to extract and use information from a piece of software in their own application. graphic that shows …

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exams

What are APIs?

APIs are a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience. …

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exams

Fill in the blank: Integrations are ___________.

the way your data is structured by the software you use. a series of rules that allow for an application to extract and use information …

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exams

Fill in the blank: Data literacy is the ability to __________.

design accessible charts and graphs to communicate trends, outliers, and patterns. read, write, and communicate data in context. eliminate silos from your organization. read data …

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exams

When using pyramid goals, it’s important to have omissions because they:

remind you and your team of the customers you’re solving for with your purpose. enable you and your team to prioritize the top milestones you …

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exams

How do effective goals differ from efficient goals?

An efficient goal helps produce innovative, high-quality results. An effective goal helps you and your team be more productive and resources. An efficient goal helps you and …

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exams

What happens during strategic planning?

Strategic planning helps you organize your data points used to gauge your company’s performance relative to a goal. Strategic planning breaks down the long-term goals …

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exams

What happens during operational planning?

Operational planning breaks down the long-term goals of the strategic plan into short-term goals and activities. Operational planning focuses on long-term goals, which align with your purpose, mission, and vision, and …

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exams

Fill in the blank: SWOT analysis is ________

a program and strategy you implement to speed up your flywheel. the result of a company’s efforts to gather and analyze information about its industry, …

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exams

Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

Forces, friction. Friction, force. Ships, force. Ships, friction.

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exams

True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

True False

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exams

Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

File manager Forms Themes Landing pages

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exams

Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

Where your visitors are coming from Which visitors are marketing qualified leads What content your visitors are engaging with Which pages your visitors are landing …

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exams

True or False? Using your traffic analytics report, you can see the source of traffic to your website.

True False

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exams

What is a topic cluster?

A targeted cluster of relevant content that covers a specific topic in depth A collection of blog posts that addresses a series of related questions …

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exams

How do CMS developers use themes?

Themes enable developers to create a site-wide content editing experience for marketers Themes enable developers to use the tools and technologies they prefer Themes prevent marketers from …

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exams

Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include:

Customizing your sitemap. Adding links between topic cluster content. Customizing your robots.txt file. Enabling Google AMP. Requiring HTTPs for your domains.

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exams

Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living Include more detailed descriptions of the genus and species …

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exams

True or False? You can have unlimited smart rules per module.

True False

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exams

How is a visitor’s country determined for smart content?

The language set in the visitor’s browser The user agent The visitor’s IP address The country property in your CRM

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exams

Which of these segments is a good place to start with your personalization efforts?

Your social media followers Accounts you want to target All visitors to your site in the past 60 days Your buyer personas

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exams

True or False? Adding someone’s name to a page is effective personalization.

True False

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exams

Which of these characteristics is not available to use in smart content?

Device type Referral source Preferred language Contact list membership Email address

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exams

Choose all that apply. Which of these pieces of content should be archived and unpublished?

Landing pages for expired offers Product pages for products you no longer sell Event pages for events that have passed Blog posts that aren’t optimized …

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exams

Which of these is not a content status in HubSpot?

Draft Scheduled Published Updated Archived

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exams

True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.

True False

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exams

True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.

True False

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exams

What is the first-touch attribution model?

Singles out the first touchpoint as the most recent visit. 100% of the credit is assigned to the page that originally drove a visitor to …

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exams

Where can you find your website and traffic analytics reports in HubSpot?

Reports > Reports Reports > Dashboards Reports > Analytics Tools Page Performance

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exams

Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

It is a signal that search engines use to detect spam. It creates a confusing user experience for your blog RSS readers. It will prevent …

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exams

Which of these is not a recommended best practice for writing blog post titles?

Keep it under 70 characters Include your primary long-tail keyword Use engaging words Write it in the form of a question

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exams

Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

3000 2100 900 500

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exams

What is the most important thing you can do to ensure your content ranks highly in search engines?

Add H1 headers to all of your pages and blog posts Create high-quality content that’s relevant to searchers’ needs Optimize your content for your primary long-tail keyword Generate backlinks …

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exams

Fill in the blank. Backlinks are links ________.

from other websites to your website from your blog posts to your website pages from your website to other websites from your pillar page to …

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exams

The purpose of a robots.txt file is to:

list the pages on a website to manage the content that’s shown to search engines instruct search engines on how to handle duplicate content instruct …

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exams

Choose all that apply. Which of the following should you add to your blog post to generate leads?

A text call-to-action at the top of your post An image call-to-action at the bottom of your post A featured image for sharing your post on social media A …

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exams

Which of these data points is not tracked on the Performance tab of a blog post?

Entrances Submissions Engagement type Referral source Revenue

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exams

True or False? You should use a different theme for every page on your website.

True False

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exams

True or False? Once you remove a section, row, column, or module from your page you cannot undo it.

True False

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exams

The purpose of the Contents tab in the page editor is to:

Display a list of all the content modules on your page in the order they appear View and edit your theme settings Add new modules …

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exams

True or False? You need to know CSS to make any style changes to your pages.

True False

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exams

True or False? Your theme is your source of truth for your website’s design.

True False

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exams

True or False? Every page must be created using its own unique template.

True False

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exams

Where can you view all of your downloaded templates and modules?

Your Account Settings Website Pages dashboard Purchased tab of the Asset Marketplace Settings tab of the page editor

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exams

Fill in the blank: Theme modules are _______.

designed specifically to work within your theme included by default in the HubSpot CMS built by developers for a specific purpose downloaded from the asset …

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exams

Choose all that apply. What are the different types of templates in the HubSpot CMS?

Page templates Website templates Blog templates System templates

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exams

Where in the HubSpot CMS can you edit your website’s header and footer?

In the design manager In your account settings In the page editor None of the above

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exams

True or False? Every page published in the CMS is created using a template.

True False

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exams

Choose all that apply. Which of these tools are included for free with CMS Hub?

Forms Conversations Ads Calls-to-action Workflows

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exams

What tool can you use to segment your contacts database?

Contact properties Lists Landing pages All of the above

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exams

True or False? You can only use one type of smart rule per module.

True False

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exams

What is the first question you should ask before you start gathering and analyzing data about your website?

“How is my website currently performing in search engine results pages?” “How much traffic is my website getting from different channels?” “What is the highest-impact …

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exams

What is the purpose of a sitemap?

To plan out the information architecture of your website before going live To help search engine crawlers determine the structure of your website so that …

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exams

What is the SEO purpose of adding links throughout your content?

Links to your product pages will boost your sales, as well as drive traffic to those pages. Adding affiliate links throughout your content will drive …

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exams

True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.

True False

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exams

Where in HubSpot can you go to improve the on-page SEO of a blog post?

Your blog settings The optimize tab in the blog post editor The blog template in the design tools Your blog dashboard

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exams

How do you build relevance and authority for your website?

Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks. Build relevance by creating backlinks. Build authority by using keywords throughout your content. …

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exams

Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

Landing pages Analytics SEO Social Email

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exams

True or False? You can add a featured image to your blog post which will appear in social media posts.

True False

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exams

In the HubSpot CMS, where do you go to change a page’s meta description?

The Contents tab The Pages dashboard Account settings The Settings tab

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exams

In the page editor in the HubSpot CMS, pages are organized by:

Sections, columns, rich text blocks Sections, rows, columns, modules Columns, rows, forms, images Themes, templates, modules

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exams

True or False? In the HubSpot CMS, website pages and landing pages are the same thing.

True False

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exams

On the website shown in this image, what could this business do to improve the user experience of their website?

Use no more than two different font families Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or …

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exams

How can you take advantage of the mere-exposure effect on your website?

Use the same navigation in both your header and footer Create consistency across your website’s visual and written content Use muted colors accentuated by bright …

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exams

Choose all that apply. Which methods can you use to research your user’s goals on your website?

Surveys Email Heat-mapping Card sorting

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exams

What are the five key characteristics of a good website user experience?

Useful, Intuitive, Consistent, Accessible, Appealing Useful, Accessible, Interesting, Optimized, Intuitive Useful, Consistent, Appealing, Mobile-Friendly, Engaging Useful, Accessible, Optimized, Personalized, Appealing

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exams

True or False? A website’s design is solely about looks.

True False

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True or false? The HubSpot CMS includes a standard SSL certificate for your website.

True False

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exams

True or false? You can upload files in bulk into the HubSpot file manager.

True False

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exams

What happens when you clone a landing page in HubSpot?

HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a duplicate …

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exams

When deciding on naming conventions for your CMS assets, what do you need to make sure of?

The names are descriptive. You and your team agree on a single system. You stick to it. All of the above

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exams

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” …

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exams

Default content should be optimized for which group above all?

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors.

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exams

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to …

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exams

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right …

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exams

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know …

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exams

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

True False

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exams

Which lifecycle stage should the default website content be geared towards?

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer

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exams

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart …

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exams

True or false? Personalization tokens work for first-time visitors for known things like their country location.

True False

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exams

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

True False

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exams

Why is it important to map out the conversion path of a smart CTA for each segment?

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending …

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exams

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog …

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exams

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate …

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exams

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the …

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exams

True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

True False

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exams

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False

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exams

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing …

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exams

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Consistency. Show more images in your content. Accessibility. Send the users to a more relevant page. Consistency. Show a shorter form of your content. Accessibility. …

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exams

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona

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exams

The language of the user’s choice is set by:

Their choice on your homepage. Their browser. Their contact record. Their first form submission

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exams

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

The image The landing page copy The questions on the form The redirect page

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exams

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat …

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exams

True or false? You can display content variations to mobile, tablet or desktop users.

True False

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exams

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content …

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exams

When a visitor’s location cannot be determined, which of the following rules is displayed?

The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart …

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exams

How is the geography of a visitor on your website determined?

Smart list Source code Referral source IP address

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exams

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales …

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exams

True or false? When segmenting by buyer persona, focus on your newest persona first.

True False

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exams

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use …

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exams

True or false? You must set up a smart list in order to segment users by country.

True False

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exams

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page …

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exams

True or false? A personalization token has a default value set automatically.

True False

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exams

What are two main reasons to use personalization?

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert …

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exams

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties …

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exams

True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

True False

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exams

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be …

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exams

True or false? You can use personalization tokens in email subject lines.

True False

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exams

How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens …

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exams

True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

True False

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exams

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high rate is good because that …

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exams

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style

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exams

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style.

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exams

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. …

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exams

How can you ensure that you’re recruiting the right users for usability testing?

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a …

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exams

Which is NOT a reason to do usability testing?

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It …

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exams

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content …

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exams

What do you learn from a content audit?

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re …

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exams

What are the two types of main navigation menu structure?

Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal

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exams

Where do you want to place a navigation menu?

Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each …

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exams

When designing your navigation, your primary objective should be to include keywords for search engines.

True False

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exams

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people …

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exams

Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps …

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exams

At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber

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exams

How many common user questions should each page attempt to answer at one time?

None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers …

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exams

How can you ensure that the content on your website will be helpful for your users?

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search …

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exams

Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Appealing Intuitive Consistent Enjoyable Accessible Useful

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exams

The most important purpose of a website with a good user experience is:

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined …

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exams

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False

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exams

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. …

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exams

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our …

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exams

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website.

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exams

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu …

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exams

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page …

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exams

True or false? Dynamic content consists of entirely randomized content.

True False

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Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers …

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exams

Contextual marketing is used in which stage of the Inbound Methodology?

Attract Convert Close Delight All of the stages

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exams

How does contextual marketing help you create a good user experience?

It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant …

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exams

Which CMS tool would you use to find the file size of a PNG?

Email settings File manager Blog editor Website pages settings

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exams

Which of the following statements about accessing HubDB via Javascript is NOT true?

Most GET requests only require a table ID. Modifying table data requires authentication. Using an API key in client side code is a bad idea. …

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exams

Which of the following statements about blog templates is TRUE?

Any template can be used for blogs. Blog templates cannot contain custom modules. To build a blog template, you must write custom HubL. Only blog …

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exams

Which of the following statements about HubL in modules is TRUE?

Modules must contain custom HubL and cannot be published without it. HTML attributes cannot contain HubL code. Module fields are added to module markup with …

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exams

Which statement about CSS in modules is TRUE?

CSS rules will have the same effect on the page whether they’re written in the CSS section or the HTML+ HubL section of the module …

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exams

Which of the following statements about the design manager is NOT true?

The design manager is an IDE. The design manager helps developers build and manage assets. The design manager is used by content editors to publish …

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exams

Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?

Names, titles, and biographies of employees of an organization A dinner menu for a restaurant Information about cats available for adoption from an animal shelter …

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exams

True or false? System templates are not published from templates by content editors.

True False

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exams

Which statement about module fields is FALSE?

It’s a good idea to give fields an intuitive and descriptive name to help content editors use your modules. Fields have HubL variable names that …

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exams

Which of the following CMS tools is used in CAN-SPAM compliance?

Navigation in settings Email settings The replace button in file details The templates tab in blog settings

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exams

Which data structure does HubL use for storing data in key and value pairs?

Lists Dictionaries Objects Binary trees

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exams

Which statement about stylesheets is TRUE?

When a template is created, a new stylesheet with the name of the new template is automatically created and attached to the template. New stylesheets …

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exams

Which of the following statements about menus in HubSpot is FALSE?

Navigation with more than one level is managed in settings. Simple menus can be edited at the page level. HubDB can be used to build …

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exams

Which statement about adding classes to groups is TRUE?

You must use a coded template to add classes to groups. Classes added to groups of components will be added to all components inside the …

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exams

Which of the following is NOT an important reason to familiarize yourself with available settings?

Some templates are coded exclusively in settings. Some settings determine data available in templates. Code can be added globally in settings. Web developers should advise …

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exams

Which statement about naming components is FALSE?

Components can be named in the Inspector. Component names help content editors understand how to use a template. Component names can be the same as …

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exams

Which of the following is NOT available in the file manager?

File URL HTML image snippets Replace button to swap assets Template and content dependencies

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exams

When creating a drag and drop template, how do you add components?

Components are added in “Settings.” Templates are pre-populated with all the available components. Components can be dragged from the “Add” section of the Inspector. Components must be …

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exams

Which statement about template types in the HubSpot CMS is TRUE?

There is only one template type. There are a number of different template types which can be created in either drag and drop or coded …

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exams

Which statement about the “Prevent editing in content editors” option is TRUE?

Prevent editing in content editors is not an option in HubSpot CMS templates. Prevent editing in content editors is a blog feature that allows developers …

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exams

Which of the following statements about navigation items is FALSE?

Navigation items can have extra URL parameters. It is possible to create items without links. Navigation items are automatically created when editors create a new …

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exams

True or false? Page metadata can be populated in the “Settings” section of the page editor.

False True

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exams

True or false? It is not possible to publish an email without a link to at least one email subscription template.

False True

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exams

Which of the following is NOT an important aspect of using HubL?

Documentation Memorizing all tags and parameters Community Developer info

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exams

Which of the following is NOT a system template?

Email subscription preferences page Search results page Blog preferences page Error page

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exams

Which of the following statements about HubL filters is TRUE?

HubL filters are only used in expressions. HubL filters are used for a wide variety of tasks. HubL filters cannot be used in loops. HubL …

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exams

Which of the following statements about email templates is NOT true?

CAN SPAM fields are required. You can customize the appearance of CAN SPAM content with HTML and CSS. Email templates cannot contain custom modules. Email …

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exams

Which of the following is NOT an aspect of HubDB?

HubDB is a semi-relational data store. HubDB is a subset of fork of MySQL. HubDB uses tables to store data in rows. HubDB tables are accessed with …

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exams

Which of the following is NOT possible with HubL?

Passing data from HubL to client side code Passing data from client side code to HubL Looping through data Conditionally executing HubL statements

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exams

Which of the following statements about blog settings is TRUE?

Content editors can assign any number of templates to individual blog posts by tag. It is not possible to assign separate templates for listing and …

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exams

True or false? HubDB is a good place to store customer data such as credit card numbers.

True False

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exams

Which of the following characters are used to open a HubL statement?

{- {% [& {#

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exams

Which of the following statements about using HubL in blog listing templates is NOT true?

Use a loop to add blog posts to the listing template. Author name is the only author data available in the listing conditional of a …

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exams

Which of the following is NOT a sound strategy for working with HubDB?

Plan out your data needs with stakeholders before creating tables in HubDB. While adding data to tables, create columns as needed and iterate as the …

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exams

Which of the following statements about HubL module syntax is untrue?

Basic module syntax is a single line statement. HubL modules use three curly braces to open and close tags. HubL modules can be added with …

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exams

Which of the following statements about blog templates is NOT true?

Listing and post pages can be separate templates. Templates are connected to blogs in settings. Blog templates must contain an author profile and a full …

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exams

Which of the following is not an aspect of dynamic pages?

Dynamic pages require multiple templates. Pages are generated from table rows. A published page must be linked to a dynamic page table via page settings. …

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exams

Which type of CMS assets do not require HubL?

Custom modules Drag and drop templates Coded email templates Coded blog templates

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exams

Which of the following statements about modules is FALSE?

Modules can be used to maintain consistency in site functionality. Modules can be used to add consistency to website maintenance. Modules can be used to …

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exams

Which of the following HubL and HubDB behaviors should be avoided if possible?

Use a filter query to reduce the data returned from a request. Use the reject attribute filter to create subsets of table data from an …

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exams

Which of the following is not included in HubL?

Loops Macros Filters Classes

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exams

Which of the following statements about module fields is TRUE?

Modules can contain logic fields. Modules have 7 available fields. Math fields allow content editors to use modules for common tasks like long division. Field …

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exams

Which of the following statements does NOT accurately describe HubL?

HubL is a templating language for building assets in the HubSpot CMS. HubL provides common programming constructs like variables, loops, and conditionals. HubL is not …

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exams

Which of the following statements about HubL and JavaScript is TRUE?

HubL can be used in both the HTML + HubL and the JS sections of the module editor. HubL tags contain a “post_js_rendering”? attribute so …

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exams

Which CMS tool are developers most likely to spend the most time with?

Editor File manager CRM Design manager

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exams

Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug …

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exams

What’s a good NPS score?

Varies by industry Anything positive 10 or above 20 or above

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exams

True or false? When writing custom feedback surveys, use a variety of open-ended and closed-ended questions.

True False

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exams

Which of the following tools is NOT included in HubSpot’s Service Hub?

Help desk Customer feedback surveys Project management Knowledge base

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exams

Which of the following is an example of when you should use a restricted knowledge base?

If you only want your customers, not prospects, to access your information If you don’t want your competitors to access your information If you only …

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exams

Which survey asks the following question: How easy was it for you to handle your issue?

Customer effort score Net promoter score Customer satisfaction survey None of the above

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exams

All of the following are reasons to collect feedback EXCEPT:

To save money To learn who your advocates are To understand what your customers think of you To know what to improve upon

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exams

True or false? Each team within your company should have their own customer journey map.

True False

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True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

True False

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True or false? Your customer journey map should be written from the perspective of your customer.

True False

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True or false? You should write new knowledge base articles every day.

True False

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exams

With ticket ______, you are able to filter down your tickets

views editing stores records customization

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exams

Which of the following is a benefit of live chat?

It’s an easy way to answer complicated questions. It’s immediate. It’s easy to convey tone. All of the above

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exams

An example of a customer using self-service is when they:

live chat with an employee Search for their inquiry and finds an article Search for their inquiry and ends up calling the company emails with …

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How often should you edit your knowledge base articles?

Any time you get negative feedback on an article Monthly Whenever products or service change pertaining to the article Quarterly

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exams

An example of an extended value milestone is when a customer:

gets the outcome they expected renews their account gets more than they expected tells their network about your product or service

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exams

True or false? A knowledge base is a type of self-service.

True False

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exams

In terms of a customer journey map, what does intended value refer to?

When customers expectations are exceeded The customers first experience When the customer feels confident they will get what they expect When the customer got what …

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exams

Intake is how you _____.

respond to support inquiries receive support inquiries triage support inquiries acknowledge support inquiries

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All of the following are benefits of email support EXCEPT:

It’s immediate It provides a paper trail You can insert screenshots and gifs It’s conversational

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exams

You should include all of the following stages in your customer journey map EXCEPT:

First impression Delighted value First value Intended value

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exams

You want to understand how your customer support team is performing. The best feedback survey to use is:

Customer effort score Customer satisfaction survey Net promoter score Customer leadership score

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exams

Your manager wants to know who your primary persona is. The best feedback survey to use is:

Net promoter score Custom feedback survey Customer effort score Customer satisfaction survey

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exams

True or false? Customer effort score is measured on a three-point scale.

True False

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exams

True or false? You could use an NPS survey to assess overall sentiment of your employees.

True False

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exams

True or false? Most people prefer using self-service compared to phone support.

True False

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exams

True or false? Knowledge base articles should be casual, personable, and anecdotal.

True False

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True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.

True False

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exams

Fill in the blank: Companies use customer journey maps to build _______ for their customers.

confidence empathy products roadmaps

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When setting up your knowledge base in HubSpot, you need to connect your _______.

help desk domain brain Conversations inbox

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exams

Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.

editing records customization views pipelines

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You can do all of the following from a ticket record EXCEPT:

Make a call Send an email Create an internal task for yourself or a colleague Start a video chat

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exams

An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

and her fridge is fixed. and her fridge and sink are fixed. and the repair person arrives. but the repair person didn’t show up.

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exams

True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.

True False

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exams

Which of the following is NOT an appropriate way to categorize your knowledge base articles?

By persona By product or service By author By customer stage

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exams

True or false? You should only reach out to your detractors.

True False

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exams

The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

expected value first value second impression extended impression

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exams

With Service Hub, you can complete all of the following tasks EXCEPT:

Gather intake Route tickets Monitor all social media Respond to support inquiries

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exams

Fill in the blank: A knowledge base is a ______.

blog about a product or service collection of articles about a product or service place where customers can contact a company’s support team collection of …

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exams

You should use a call-out in a knowledge base article to:

draw the reader’s attention to an important detail tell your reader what articles to read next host Q&As ask the reader for feedback

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exams

In order to assess customer service agent performance, which of the following reports should you look at?

Ticket close total by rep Ticket totals over time Ticket totals by source Knowledge base article views

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exams

The HubSpot knowledge base tool can do all of the following EXCEPT:

Offer related articles to readers Restrict knowledge base articles Add videos to articles Suggest articles to be written

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exams

Which of the following is an appropriate knowledge base title?

What are the ins and outs of HubSpot? How do I create a custom feedback survey? So you wanna build a chatbot… How to create, …

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exams

Which of the following is NOT a best practice when creating knowledge base articles?

Use questions as titles Use bullet points Use a casual tone Use screenshots and GIFs

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exams

A customer journey map is a representation of:

the stages a customer goes through with your company where your customers physically are how your prospects become your customers how your customers renew

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exams

How often should you revisit your customer journey map to ensure it’s kept up to date?

Whenever you get an influx of new customers When your business practices change Quarterly Whenever you get negative feedback

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exams

The extended value stage is when you _______.

Offer your customer more than they were expecting. renew your customer’s account customer renews with you. prolong your onboarding process. give the customer what they …

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exams

Fill in the blank: The primary goal of a customer journey map is to ______.

understand the process from becoming a prospect to a customer ensure your customers continue to buy from you know the location of your customers build …

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exams

In terms of customer support, what does triage mean?

Gathering support inquiries Responding to support inquiries Reporting and analyzing on support inquiries Categorizing and routing support inquiries

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exams

All of the following are stages of troubleshooting EXCEPT:

Understand the issue Find relevant context Diagnose the problem Ask for help

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exams

Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______.

conversations or tickets your email client knowledge base your website

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exams

A help desk does all of the following EXCEPT:

Streamline intake Provide feedback Improve experiences with reporting Triage customer issues

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exams

A service level agreement is a(n)

Ticket pipeline Commitment between a service provider and a client Understanding of the amount of time it takes a company to solve a problem Agreement …

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exams

When should you use multiple ticket pipelines?

If your tickets go through different stages If you provide multiple products or services If you have multiple customer service agents If your tickets have …

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exams

When should you consider using a chatbot?

If human bandwidth is a constraint If the cost of making a mistake is low If you get a lot of standard questions All of …

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exams

Which of the following is a benefit of phone support?

It’s cheaper for your company. Customers can get immediate help for complicated issues. In general, customers prefer phone support to any other type of support. …

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exams

Which report(s) do yo use to decide which knowledge base articles to write?

Average ticket response time Average ticket response time by rep Ticket volume by category All of the above

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exams

Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

Feeling and thinking Doing and looking for Doing and feeling Doing and planning to do

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exams

Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

employee promoter renewal marketer

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exams

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never

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exams

What is a snippet?

A reusable text block An email template The bit of text on a ticket record A ticket

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exams

All of the following are reasons to @ mention someone on a ticket record EXCEPT:

To escalate a ticket As an FYI To transfer ticket ownership To email the customer

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exams

Fill in the blank: When responding to a customer, you should use an email template to______.

answer a generic question answer a complicated question insert a knowledge base article transfer the email

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exams

In HubSpot, help desk is comprised of all of the following tools EXCEPT:

Reporting Automation Knowledge base Tickets

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exams

True of false? You can edit the NPS question in HubSpot.

True False

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exams

Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug …

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exams

Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

promoters detractors passives marketing team